Google Messages finally putting “RCS” front-and-center over Chat Features
Google has been trying to push RCS for many years now, even sinking to trying to pressure Apple into supporting it in iMessage. While avoiding the fact that, RCS isn’t even really widely used on Android.
Now, Google is making a slight change to the way RCS looks in the Google Messages app. Previously, it would show up as “Chat Features” in the settings of the app. But now, Google is opting to go with “RCS Chats”. To kind of put two and two together, and help everyone understand that RCS is the technology upgrading text messages.
You’ll also now see in an RCS chat that it’ll say “RCS chat with…” as well as “RCS Message” in the message field. To really help with the branding and get it across that it is indeed RCS.
Will this help with RCS adoption?
Probably not. While this is a good move to help everyone understand what RCS is, it’s likely not going to move the needle all that much. What Google, carriers and OEMs need to do is, make sure that RCS is enabled by default on new phones. Currently, it’s something that users need to go into the settings of their messages app to turn on. And a lot of people likely don’t even know that it’s a thing.
So instead of pressuring Apple into supporting RCS, Google really needs to get things straight on its own platform. While yes, it would be great to have RCS messages going from Android to iOS, there’s still lots of issues with RCS on Android. Though, let’s face it, Apple will likely never really adopt RCS fully, since they see iMessage as a way to lock people into iOS.
Then again, text messaging is really only big in the US still. In most other parts of the world, most people use messaging apps like WhatsApp, WeChat, Signal, Telegram and others. So this is really a “US only” problem here.
Google has been trying to push RCS for many years now, even sinking to trying to pressure Apple into supporting it in iMessage. While avoiding the fact that, RCS isn’t even really widely used on Android.
Now, Google is making a slight change to the way RCS looks in the Google Messages app. Previously, it would show up as “Chat Features” in the settings of the app. But now, Google is opting to go with “RCS Chats”. To kind of put two and two together, and help everyone understand that RCS is the technology upgrading text messages.
You’ll also now see in an RCS chat that it’ll say “RCS chat with…” as well as “RCS Message” in the message field. To really help with the branding and get it across that it is indeed RCS.
Will this help with RCS adoption?
Probably not. While this is a good move to help everyone understand what RCS is, it’s likely not going to move the needle all that much. What Google, carriers and OEMs need to do is, make sure that RCS is enabled by default on new phones. Currently, it’s something that users need to go into the settings of their messages app to turn on. And a lot of people likely don’t even know that it’s a thing.
So instead of pressuring Apple into supporting RCS, Google really needs to get things straight on its own platform. While yes, it would be great to have RCS messages going from Android to iOS, there’s still lots of issues with RCS on Android. Though, let’s face it, Apple will likely never really adopt RCS fully, since they see iMessage as a way to lock people into iOS.
Then again, text messaging is really only big in the US still. In most other parts of the world, most people use messaging apps like WhatsApp, WeChat, Signal, Telegram and others. So this is really a “US only” problem here.
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