Google’s Guided Frame ad will air during Super Bowl
Google will showcase its Guided Frame feature in a Super Bowl ad this year, bringing attention to how it aids low-vision and blind users in capturing memorable photos. Google initially associated Guided Frame with the Google Pixel 7 series in 2022, but it has now expanded its functionality to the Google Pixel 8 series.
Unlike its initial limitation to the front-facing camera, the latest Pixel phones allow users to leverage Guided Frame with the rear camera system as well. Visually impaired filmmaker Adam Morse directed the behind-the-scenes video for the upcoming ad. The video provides insights into the experiences of users employing the framing feature.
The advertisement follows individuals utilizing the feature on Pixel devices to capture meaningful moments. Notably, while Pixel phones were not employed to shoot the ad, professional cameras and equipment were used for production. Adam Morse aimed to convey the experiences of blindness and low vision to sighted individuals. He applied visual distortions to the camera by using petroleum jelly on camera lenses. In the video, Morse shared his dedication to creating an authentic experience of blindness that remains accessible to individuals with sight.
Guided Frame utilizes non-visual cues to enable users with visual imparities to capture quality moments
Guided Frame employs object detection and non-visual cues to assist visually impaired users in taking quality moments. Audio instructions like “Hold for a photo,” “Move your phone down,” and “One face in the frame” guide users through the process. Additionally, the feature provides haptic feedback and displays high-contrast visuals for users with partial or low vision. Google’s development of this feature involved direct collaboration with blind and low-vision individuals. It was to ensure the incorporation of effective alternative sensory feedback.
In 2024, Google sheds light on Guided Frame’s expansion to recognize objects beyond people. It shows Google’s commitment to improving accessibility through the use of AI technologies.
Google will showcase its Guided Frame feature in a Super Bowl ad this year, bringing attention to how it aids low-vision and blind users in capturing memorable photos. Google initially associated Guided Frame with the Google Pixel 7 series in 2022, but it has now expanded its functionality to the Google Pixel 8 series.
Unlike its initial limitation to the front-facing camera, the latest Pixel phones allow users to leverage Guided Frame with the rear camera system as well. Visually impaired filmmaker Adam Morse directed the behind-the-scenes video for the upcoming ad. The video provides insights into the experiences of users employing the framing feature.
The advertisement follows individuals utilizing the feature on Pixel devices to capture meaningful moments. Notably, while Pixel phones were not employed to shoot the ad, professional cameras and equipment were used for production. Adam Morse aimed to convey the experiences of blindness and low vision to sighted individuals. He applied visual distortions to the camera by using petroleum jelly on camera lenses. In the video, Morse shared his dedication to creating an authentic experience of blindness that remains accessible to individuals with sight.
Guided Frame utilizes non-visual cues to enable users with visual imparities to capture quality moments
Guided Frame employs object detection and non-visual cues to assist visually impaired users in taking quality moments. Audio instructions like “Hold for a photo,” “Move your phone down,” and “One face in the frame” guide users through the process. Additionally, the feature provides haptic feedback and displays high-contrast visuals for users with partial or low vision. Google’s development of this feature involved direct collaboration with blind and low-vision individuals. It was to ensure the incorporation of effective alternative sensory feedback.
In 2024, Google sheds light on Guided Frame’s expansion to recognize objects beyond people. It shows Google’s commitment to improving accessibility through the use of AI technologies.
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