groww loss-making f&o trades: Groww launches new feature for users to exit loss-making F&O trades
Financial services platform Groww has launched a new feature that will enable users to exit highly loss-making trades in futures and options (F&O), cofounder and chief executive officer Lalit Keshre said.
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About 15% of Groww’s overall customers are into derivatives trading, Keshre said on social media platform Twitter.
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Overall, $22 billion is deployed in stocks and mutual funds through the Bengaluru based startup’s wealth tech platform, and 15% of its customers are into F&O trading, he said.
Given F&O trading is a very risky business and mostly retail traders lose money in this game, Groww has built a feature that will help them exit the trade when they breach a certain loss threshold.
“Most customers across the industry lose money on F&O. To help customers mitigate the risk of losing money, we built a Safe Exit feature,” Keshre wrote on Twitter.
He further added that within a week of the launch of this product, more than a million exits have been recorded on the app. The adoption rate is 25% already, he said.
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Groww is also launching new products like ‘anti-nudge’ to alert traders when they take bets where the chances of losses are very high. The platform will also warn customers when they lose a lot of money.Additionally, Groww will undertake a suitability check in F&O onboarding based on income and net worth, Keshre wrote.
Groww’s rival Zerodha also has a feature that nudges users against taking bets in highly risky stocks where there are chances of price manipulation or where stock tips are being circulated on social media.
While there has been tremendous growth in the wealth management space in India, broking platforms derive around 80% of their revenue from highly speculative and risky futures and options trading. These efforts by Groww and Zerodha, two of the largest trading platforms in the country, are reflective of their efforts to encourage responsible trading.
Financial services platform Groww has launched a new feature that will enable users to exit highly loss-making trades in futures and options (F&O), cofounder and chief executive officer Lalit Keshre said.
![]()
About 15% of Groww’s overall customers are into derivatives trading, Keshre said on social media platform Twitter.
Elevate Your Tech Prowess with High-Value Skill Courses
| Offering College | Course | Website |
|---|---|---|
| Indian School of Business | ISB Product Management | Visit |
| Indian School of Business | ISB Professional Certificate in Product Management | Visit |
| IIT Delhi | IITD Certificate Programme in Data Science & Machine Learning | Visit |
Overall, $22 billion is deployed in stocks and mutual funds through the Bengaluru based startup’s wealth tech platform, and 15% of its customers are into F&O trading, he said.
Given F&O trading is a very risky business and mostly retail traders lose money in this game, Groww has built a feature that will help them exit the trade when they breach a certain loss threshold.
“Most customers across the industry lose money on F&O. To help customers mitigate the risk of losing money, we built a Safe Exit feature,” Keshre wrote on Twitter.
He further added that within a week of the launch of this product, more than a million exits have been recorded on the app. The adoption rate is 25% already, he said.
Discover the stories of your interest
Groww is also launching new products like ‘anti-nudge’ to alert traders when they take bets where the chances of losses are very high. The platform will also warn customers when they lose a lot of money.Additionally, Groww will undertake a suitability check in F&O onboarding based on income and net worth, Keshre wrote.
Groww’s rival Zerodha also has a feature that nudges users against taking bets in highly risky stocks where there are chances of price manipulation or where stock tips are being circulated on social media.
While there has been tremendous growth in the wealth management space in India, broking platforms derive around 80% of their revenue from highly speculative and risky futures and options trading. These efforts by Groww and Zerodha, two of the largest trading platforms in the country, are reflective of their efforts to encourage responsible trading.
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