How to Build Relationships with Journalists
Too Long; Didn’t Read
For startups thinking about how to market their business early and build a credible brand, early conversations with journalists are everything. Building lasting relationships with journalists takes time, but like other advocates of your business, it is ultimately worth the investment. Create a shortlist of 20 – 30 journalists that regularly write about topics that you want to talk about and work out whether you can credibly fit into their areas of interest.
Too Long; Didn’t Read
For startups thinking about how to market their business early and build a credible brand, early conversations with journalists are everything. Building lasting relationships with journalists takes time, but like other advocates of your business, it is ultimately worth the investment. Create a shortlist of 20 – 30 journalists that regularly write about topics that you want to talk about and work out whether you can credibly fit into their areas of interest.
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