ipad: Apple dominates Indian tablet market in 2023 with 25% market share
Apple took the top spot in the Indian tablet market in the calendar year 2023 capturing 25% of market share, while Samsung remained a close second with 23% share, according to data released by CyberMedia Research (CMR) on Monday.
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“In CY2023, the tablet market recorded a 14% YoY decline in shipments. On the other hand, 5G tablet shipments grew 48% YoY in CY2023. Despite the overall decline in tablet shipments, the growth of 5G tablet shipments indicates a potential shift in consumer preferences towards 5G-enabled devices within the tablet market,” CMR India Quarterly Tablet PC Market Review report said.
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During the quarter ending December 2023, Apple tablet PC shipments declined by 17% on a year-over-year (YoY) basis, followed by Lenovo’s decline at 3 per cent. Samsung, however, showed at 36% on-year growth in tablet PC shipments, the report stated.
“There is a rising consumer demand for diverse tablet options in India, including premium, 5G and value-for-money tablet offerings. This growth is particularly noticeable in the B2B sector and online purchases,” Menka Kumari, Analyst – Industry Intelligence Group (IIG), CMR said.
The market witnessed a robust 21% quarter-on-quarter (QoQ) growth in Q4 2023, driven by strong demand for 5G tablets.
The premium tablet segment, priced between Rs 20,000-30,000 per device witnessed a 95% on-quarter jump, indicating a clear shift towards high-end devices, the report said.
Discover the stories of your interest
CMR estimates that the tablet market is poised for a steady 5-10% growth in 2024 driven by factors like technological advancements, diverse product offerings, and evolving consumer preferences.
Apple took the top spot in the Indian tablet market in the calendar year 2023 capturing 25% of market share, while Samsung remained a close second with 23% share, according to data released by CyberMedia Research (CMR) on Monday.
![]()
“In CY2023, the tablet market recorded a 14% YoY decline in shipments. On the other hand, 5G tablet shipments grew 48% YoY in CY2023. Despite the overall decline in tablet shipments, the growth of 5G tablet shipments indicates a potential shift in consumer preferences towards 5G-enabled devices within the tablet market,” CMR India Quarterly Tablet PC Market Review report said.
Elevate Your Tech Prowess with High-Value Skill Courses
| Offering College | Course | Website |
|---|---|---|
| IIM Lucknow | IIML Executive Programme in FinTech, Banking & Applied Risk Management | Visit |
| Indian School of Business | ISB Professional Certificate in Product Management | Visit |
| Indian School of Business | ISB Product Management | Visit |
During the quarter ending December 2023, Apple tablet PC shipments declined by 17% on a year-over-year (YoY) basis, followed by Lenovo’s decline at 3 per cent. Samsung, however, showed at 36% on-year growth in tablet PC shipments, the report stated.
“There is a rising consumer demand for diverse tablet options in India, including premium, 5G and value-for-money tablet offerings. This growth is particularly noticeable in the B2B sector and online purchases,” Menka Kumari, Analyst – Industry Intelligence Group (IIG), CMR said.
The market witnessed a robust 21% quarter-on-quarter (QoQ) growth in Q4 2023, driven by strong demand for 5G tablets.
The premium tablet segment, priced between Rs 20,000-30,000 per device witnessed a 95% on-quarter jump, indicating a clear shift towards high-end devices, the report said.
Discover the stories of your interest
CMR estimates that the tablet market is poised for a steady 5-10% growth in 2024 driven by factors like technological advancements, diverse product offerings, and evolving consumer preferences.
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