Kiko Live crosses one lakh kirana orders on ONDC network

Since its onboarding on the open network in December last year, sellers on Kiko have witnessed significant business growth with nearly 2,500 orders per day. The company works directly with kirana stores to digitize their business.

“We continue to grow aggressively month on month, from 10,000 orders in January to 40,000 orders in February 2024 and we plan to close March 2024 with over 70,000 orders. We have already helped retailers successfully process over 100,000 orders on ONDC Network and plan to help retailers process over 1.5 million monthly orders before the end of FY25,” Alok Chawla, co-founder, Kiko Live, said.

About 13 million kirana stores in India generate over $800 billion in annual business, yet most of them do not have a digital footprint. These sellers continue to depend on orders received over call and Whatsapp for their home delivery business which constitutes over 10% of their business — that’s an $80 billion plus kirana led home delivery business that already exists today, in spite of availability of quick commerce.

Quick commerce at under $4 billion is a small fraction of the kirana home delivery business even today. Kiko Live helps sellers build their digital storefront on ONDC Network and helps them give their store customers an online experience.

“ONDC Network is helping take digital commerce to every corner of the country in an open, inclusive way that empowers all stakeholders. By creating a level playing field, the Open Network allows small, hyperlocal retailers like Kirana stores to leverage technology, drive new sales channels, and grow their business in ways that was not possible before. Facilitating high fulfillment rates and quick deliveries, Kiko has unlocked the potential for thousands of neighborhood Kirana stores to thrive in the digital economy,” T Koshy, MD and CEO, ONDC, said.

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Selling online had been challenging for small retailers in the past. The few who tried, struggled to maintain high inventory fill rates i.e a customer may order 5 items but only receive 3 due to stock-outs. This led to poor buyer experiences. Kiko Live has been able to address this for the retailers, helping them build a thriving business on the ONDC network.A key accomplishment achieved by Kiko Live is enabling high fulfillment rates by the retailers, with sellers achieving 99% order fill rates to date, it said. These efforts have led to order cancellation rates of less than 1% and repeat buying rates that are now crossing 30% of all orders.

Since its onboarding on the open network in December last year, sellers on Kiko have witnessed significant business growth with nearly 2,500 orders per day. The company works directly with kirana stores to digitize their business.

“We continue to grow aggressively month on month, from 10,000 orders in January to 40,000 orders in February 2024 and we plan to close March 2024 with over 70,000 orders. We have already helped retailers successfully process over 100,000 orders on ONDC Network and plan to help retailers process over 1.5 million monthly orders before the end of FY25,” Alok Chawla, co-founder, Kiko Live, said.

About 13 million kirana stores in India generate over $800 billion in annual business, yet most of them do not have a digital footprint. These sellers continue to depend on orders received over call and Whatsapp for their home delivery business which constitutes over 10% of their business — that’s an $80 billion plus kirana led home delivery business that already exists today, in spite of availability of quick commerce.

Quick commerce at under $4 billion is a small fraction of the kirana home delivery business even today. Kiko Live helps sellers build their digital storefront on ONDC Network and helps them give their store customers an online experience.

“ONDC Network is helping take digital commerce to every corner of the country in an open, inclusive way that empowers all stakeholders. By creating a level playing field, the Open Network allows small, hyperlocal retailers like Kirana stores to leverage technology, drive new sales channels, and grow their business in ways that was not possible before. Facilitating high fulfillment rates and quick deliveries, Kiko has unlocked the potential for thousands of neighborhood Kirana stores to thrive in the digital economy,” T Koshy, MD and CEO, ONDC, said.

Discover the stories of your interest

Selling online had been challenging for small retailers in the past. The few who tried, struggled to maintain high inventory fill rates i.e a customer may order 5 items but only receive 3 due to stock-outs. This led to poor buyer experiences. Kiko Live has been able to address this for the retailers, helping them build a thriving business on the ONDC network.A key accomplishment achieved by Kiko Live is enabling high fulfillment rates by the retailers, with sellers achieving 99% order fill rates to date, it said. These efforts have led to order cancellation rates of less than 1% and repeat buying rates that are now crossing 30% of all orders.