Linda Yaccarino takes over as new Twitter CEO on June 5, hires key aide
Twitter`s new CEO Linda Yaccarino is all set to take over her position on June 5, as Elon Musk aims to focus more on Tesla and SpaceX, according to media reports.
Yaccarino, former chairman of Global Advertising and Partnerships at NBC Universal, has also hired Joe Benarroch, executive vice-president at NBC Universal, to work along with her at Twitter.
According to a report in the Wall Street Journal (WSJ) late on Sunday, Benarroch has been a trusted adviser to Yaccarino.
“Tomorrow, I start a different professional adventure at Twitter, taking on a role focusing on business operations,” Benarroch wrote in the memo seen by WSJ.
“I am looking forward to bringing my experience to Twitter, and to working with the entire team to build Twitter 2.0 together,” he added.
Yaccarino said last month that she is prepared to build Twitter 2.0 and transform the business together with Musk and millions of platform users.
“I`ve long been inspired by your vision to create a brighter future. I`m excited to help bring this vision to Twitter and transform this business together,” she posted on Twitter.
“I`m just as committed to the future of this platform. Your feedback is VITAL to that future. I`m here for all of it. Let`s keep the conversation going and build Twitter 2.0 together,” Yaccarino also commented.
Musk is looking forward to working with Yaccarino to transform the platform into X, the everything app, just like China`s WeChat.
Yaccarino oversaw about 2,000 workers at NBC Universal. Her team generated more than $100 billion in ad sales and entered partnerships with companies, including Apple, Snapchat, BuzzFeed, Twitter and YouTube.
Also Read: Google to roll out new viewer mode in Meet
This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever
Twitter`s new CEO Linda Yaccarino is all set to take over her position on June 5, as Elon Musk aims to focus more on Tesla and SpaceX, according to media reports.
Yaccarino, former chairman of Global Advertising and Partnerships at NBC Universal, has also hired Joe Benarroch, executive vice-president at NBC Universal, to work along with her at Twitter.
According to a report in the Wall Street Journal (WSJ) late on Sunday, Benarroch has been a trusted adviser to Yaccarino.
“Tomorrow, I start a different professional adventure at Twitter, taking on a role focusing on business operations,” Benarroch wrote in the memo seen by WSJ.
“I am looking forward to bringing my experience to Twitter, and to working with the entire team to build Twitter 2.0 together,” he added.
Yaccarino said last month that she is prepared to build Twitter 2.0 and transform the business together with Musk and millions of platform users.
“I`ve long been inspired by your vision to create a brighter future. I`m excited to help bring this vision to Twitter and transform this business together,” she posted on Twitter.
“I`m just as committed to the future of this platform. Your feedback is VITAL to that future. I`m here for all of it. Let`s keep the conversation going and build Twitter 2.0 together,” Yaccarino also commented.
Musk is looking forward to working with Yaccarino to transform the platform into X, the everything app, just like China`s WeChat.
Yaccarino oversaw about 2,000 workers at NBC Universal. Her team generated more than $100 billion in ad sales and entered partnerships with companies, including Apple, Snapchat, BuzzFeed, Twitter and YouTube.
Also Read: Google to roll out new viewer mode in Meet
This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever
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