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Looking for Broccoli as Digital Art? Just in Case You Are, It Will Soon Be Available.

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LONDON—Art collectors might be tiring of jaded apes and other digital works, but Adrian Boswell is betting there’s still a strong market for broccoli, whatever else is happening with crypto assets.

“You just have to know your audience,” the street artist said, spray-painting another batch of the plaster-cast broccoli heads he hangs up among the boutiques and cafes of London’s hip east end.


LONDON—Art collectors might be tiring of jaded apes and other digital works, but Adrian Boswell is betting there’s still a strong market for broccoli, whatever else is happening with crypto assets.

“You just have to know your audience,” the street artist said, spray-painting another batch of the plaster-cast broccoli heads he hangs up among the boutiques and cafes of London’s hip east end.

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