Microsoft and Google will both have to bear AI’s costs
Competition for Google has long been just a click away. But even Microsoft might find the cost of serving those clicks to be quite high in an AI-driven world—especially when even highly profitable tech giants have to closely mind their bottom lines.
Competition for Google has long been just a click away. But even Microsoft might find the cost of serving those clicks to be quite high in an AI-driven world—especially when even highly profitable tech giants have to closely mind their bottom lines.