Mitsubishi Motors JV starts sales of new Outlander in China
GAC Mitsubishi Motors Co., Ltd. (GMMC), Mitsubishi Motors’ vehicle production and sales joint venture in China, has begun production of the all-new Outlander, a crossover SUV, and started sales on November 19.
The new Outlander is Mitsubishi Motors’ flagship model developed under the product concept “I-Fu-Do-Do”, which means authentic and majestic in Japanese.
The Chinese specification model is newly equipped with a 1.5-litre direct-injection turbo engine and a 48V mild hybrid system, with a maximum output of 120 kW and maximum torque of 280 Nm.
The Outlander was released in 20012 as Mitsubishi Motors’ first crossover SUV, and it has become one of the core models in the company’s lineup, comprising approximately 20 percent of the global sales volume in recent years.
The redesigned Outlander was released in North America in 2021 and subsequently in other markets including the Middle East, Oceania, Latin America and Africa, with more than 100,000 units sold as of end of October 2022.
GAC Mitsubishi Motors (GMMC)
Based in Changsha, Hunan, GMMC was formed as a joint venture company in 2012 between Guangzhou Automobile Group (50% ownership stake), Mitsubishi Motors Corporation (30% ownership stake) and Mitsubishi Corporation (20% ownership stake). GMMC has 2,891 employees, and serves as a sales and distribution platform for GAC and Mitsubishi Motors-branded vehicles in China. The company has an annual production capacity over 270,000 units per year among the Mitsubishi ASX, Outlander, Eclipse Cross, and Airtrek.
GMMC maintains 231 sales and service locations across China.
GAC Mitsubishi Motors Co., Ltd. (GMMC), Mitsubishi Motors’ vehicle production and sales joint venture in China, has begun production of the all-new Outlander, a crossover SUV, and started sales on November 19.
The new Outlander is Mitsubishi Motors’ flagship model developed under the product concept “I-Fu-Do-Do”, which means authentic and majestic in Japanese.
The Chinese specification model is newly equipped with a 1.5-litre direct-injection turbo engine and a 48V mild hybrid system, with a maximum output of 120 kW and maximum torque of 280 Nm.
The Outlander was released in 20012 as Mitsubishi Motors’ first crossover SUV, and it has become one of the core models in the company’s lineup, comprising approximately 20 percent of the global sales volume in recent years.
The redesigned Outlander was released in North America in 2021 and subsequently in other markets including the Middle East, Oceania, Latin America and Africa, with more than 100,000 units sold as of end of October 2022.
GAC Mitsubishi Motors (GMMC)
Based in Changsha, Hunan, GMMC was formed as a joint venture company in 2012 between Guangzhou Automobile Group (50% ownership stake), Mitsubishi Motors Corporation (30% ownership stake) and Mitsubishi Corporation (20% ownership stake). GMMC has 2,891 employees, and serves as a sales and distribution platform for GAC and Mitsubishi Motors-branded vehicles in China. The company has an annual production capacity over 270,000 units per year among the Mitsubishi ASX, Outlander, Eclipse Cross, and Airtrek.
GMMC maintains 231 sales and service locations across China.
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