“Mom Juice” winery raising $2M to expand product line – The Denver Post

A Denver wine company that sells bottles labeled “Mom Juice” is raising capital to expand its product line.

Kristin Taylor and Macie Mincey founded KT Winery in 2020 because they were tired of traditional wine culture. The duo decided they wanted a fun wine brand for women, by women.

So they branded their wines Mom Juice, a reference to their “badass” mothers.

“That’s the woman we’re surrounded by and that’s the woman we want to be,” Taylor said. “It’s not about moms being drunk. It’s giving women the space to have community and a wine they can trust.”

Mom Juice comes in four varieties. The cabernet sauvignon, red blend, sauvignon blanc and rose all retail for roughly $20 a bottle.

Taylor said the winery produced 900 cases of wine last year and will do 9,000 this year. She said 2022 revenue was $96,000 and the company is on track to more than quadruple that this year.

She said the business plans to launch a low-alcohol wine in February and a single-serve product in the spring. To do so, it’s looking to raise $2 million — $800,00o of which is already accounted for.

Taylor said Mom Juice raised $784,402 from 189 investors on Wefunder, a website for entry-level investors. It also received a $20,000 investment this month from the singer Pharrell Williams’ Black Ambition Fund.

It’s the company’s first capital raise. Taylor said she hopes to raise the rest of the cash through angel investors and venture capitalists, but said it hasn’t been easy, especially as a minority-owned business that caters to women.

“It’s completely fine to have a product that may not be your cup of tea,” she said. “However, there is a big market for it. Mothers do 85 percent of household spending in the world. It’s not a niche market. This is the market.”

A Denver wine company that sells bottles labeled “Mom Juice” is raising capital to expand its product line.

Kristin Taylor and Macie Mincey founded KT Winery in 2020 because they were tired of traditional wine culture. The duo decided they wanted a fun wine brand for women, by women.

So they branded their wines Mom Juice, a reference to their “badass” mothers.

“That’s the woman we’re surrounded by and that’s the woman we want to be,” Taylor said. “It’s not about moms being drunk. It’s giving women the space to have community and a wine they can trust.”

Mom Juice comes in four varieties. The cabernet sauvignon, red blend, sauvignon blanc and rose all retail for roughly $20 a bottle.

Taylor said the winery produced 900 cases of wine last year and will do 9,000 this year. She said 2022 revenue was $96,000 and the company is on track to more than quadruple that this year.

She said the business plans to launch a low-alcohol wine in February and a single-serve product in the spring. To do so, it’s looking to raise $2 million — $800,00o of which is already accounted for.

Taylor said Mom Juice raised $784,402 from 189 investors on Wefunder, a website for entry-level investors. It also received a $20,000 investment this month from the singer Pharrell Williams’ Black Ambition Fund.

It’s the company’s first capital raise. Taylor said she hopes to raise the rest of the cash through angel investors and venture capitalists, but said it hasn’t been easy, especially as a minority-owned business that caters to women.

“It’s completely fine to have a product that may not be your cup of tea,” she said. “However, there is a big market for it. Mothers do 85 percent of household spending in the world. It’s not a niche market. This is the market.”