Nascar Revs Up TV, Streaming Deals Worth Nearly $8 Billion
Nov. 29, 2023 10:38 pm ET
Nascar has struck new television and streaming rights deals worth $7.7 billion with media partners including Amazon, Warner Bros. Discovery and Fox as interest in the sport grows.
The value of Nascar’s new seven-year deals is 40% higher than its prior arrangements, a person familiar with the situation said.
Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
Nov. 29, 2023 10:38 pm ET
Nascar has struck new television and streaming rights deals worth $7.7 billion with media partners including Amazon, Warner Bros. Discovery and Fox as interest in the sport grows.
The value of Nascar’s new seven-year deals is 40% higher than its prior arrangements, a person familiar with the situation said.
Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
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