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NFL Sunday Ticket Package Is About to Get Costlier

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The cost for being a National Football League fanatic is going up.

YouTube TV unveiled its pricing plans for the Sunday Ticket package of NFL games that it acquired the rights to last year, and prices are higher than what previous rights holder satellite broadcaster DirecTV charged. 

The full season of Sunday Ticket will retail for $349 for people who subscribe to YouTube TV’s base video-service package, which includes major broadcast and cable networks and costs $72.99 a month. Consumers who want Sunday Ticket but don’t want to subscribe to YouTube TV’s other offerings will pay $449.

Last season, DirecTV charged around $300 annually to its subscribers who had signed up for the service’s basic package of channels, which retails at $64.99 a month. Subscribing to just Sunday Ticket wasn’t an option.

SHARE YOUR THOUGHTS

Would you be willing to pay for YouTube’s Sunday Ticket package? Why or why not? Join the conversation below.

Subscribers to Sunday Ticket get access to all Sunday afternoon games for out-of-market teams. DirecTV had about 1.5 million subscribers last season, The Wall Street Journal has reported.

YouTube’s rights deal for Sunday Ticket is around $2 billion a year and runs seven years, the Journal previously reported. DirecTV, which didn’t bid to keep the package, had been paying $1.5 billion annually. YouTube is a division of

Alphabet Inc.’s

GOOG -1.32%

Google.

While its price is higher than what DirecTV was charging,

Christian Oestlien,

YouTube’s vice president of product management, noted that, unlike DirecTV, YouTube TV doesn’t require a contract—which means customers can sign up for the service and then unsubscribe without any penalties. Most Sunday Ticket customers also had to have a satellite dish put on their roof to receive it from DirecTV.

“There are no contracts or hidden fees,” Mr. Oestlien said.

Like DirecTV, YouTube will also offer a package of Sunday Ticket and the RedZone channel, a network that carries live action from all the Sunday afternoon games simultaneously. Unlike DirecTV, which operated its own RedZone channel, YouTube will carry the NFL’s version of the channel. 

That package will cost $389 annually for YouTube TV subscribers and $489 for nonsubscribers.

DirecTV charged around $400 for its package of the two channels.

YouTube said it would offer a $100 discount to people signing up for Sunday Ticket before June 6, months before the NFL season starts.

Write to Joe Flint at [email protected]

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8



The cost for being a National Football League fanatic is going up.

YouTube TV unveiled its pricing plans for the Sunday Ticket package of NFL games that it acquired the rights to last year, and prices are higher than what previous rights holder satellite broadcaster DirecTV charged. 

The full season of Sunday Ticket will retail for $349 for people who subscribe to YouTube TV’s base video-service package, which includes major broadcast and cable networks and costs $72.99 a month. Consumers who want Sunday Ticket but don’t want to subscribe to YouTube TV’s other offerings will pay $449.

Last season, DirecTV charged around $300 annually to its subscribers who had signed up for the service’s basic package of channels, which retails at $64.99 a month. Subscribing to just Sunday Ticket wasn’t an option.

SHARE YOUR THOUGHTS

Would you be willing to pay for YouTube’s Sunday Ticket package? Why or why not? Join the conversation below.

Subscribers to Sunday Ticket get access to all Sunday afternoon games for out-of-market teams. DirecTV had about 1.5 million subscribers last season, The Wall Street Journal has reported.

YouTube’s rights deal for Sunday Ticket is around $2 billion a year and runs seven years, the Journal previously reported. DirecTV, which didn’t bid to keep the package, had been paying $1.5 billion annually. YouTube is a division of

Alphabet Inc.’s

GOOG -1.32%

Google.

While its price is higher than what DirecTV was charging,

Christian Oestlien,

YouTube’s vice president of product management, noted that, unlike DirecTV, YouTube TV doesn’t require a contract—which means customers can sign up for the service and then unsubscribe without any penalties. Most Sunday Ticket customers also had to have a satellite dish put on their roof to receive it from DirecTV.

“There are no contracts or hidden fees,” Mr. Oestlien said.

Like DirecTV, YouTube will also offer a package of Sunday Ticket and the RedZone channel, a network that carries live action from all the Sunday afternoon games simultaneously. Unlike DirecTV, which operated its own RedZone channel, YouTube will carry the NFL’s version of the channel. 

That package will cost $389 annually for YouTube TV subscribers and $489 for nonsubscribers.

DirecTV charged around $400 for its package of the two channels.

YouTube said it would offer a $100 discount to people signing up for Sunday Ticket before June 6, months before the NFL season starts.

Write to Joe Flint at [email protected]

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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