Nicole Kidman to Reprise Most Iconic Role: AMC Theatres Spokesperson
Actress set to appear in the three new “We Make Movies Better” ads for multiplex chain starting in March
Nicole Kidman is set to reprise one of her most iconic roles this spring when she returns for three more ads lobbying moviegoers to return to multiplexes, specifically those owned by AMC Theatres.
The original “We Make Movies Better” ad starring Kidman first screened in the fall of 2021 as a means to shepherd audiences back into theaters amid the Covid pandemic and the outbreak of home streaming.
The reported $25 million ad — though widely spoofed, including on Saturday Night Live — was ultimately successful, taking on “a cult-like nature, and became part of the American zeitgeist,” AMC CEO Adam Aron said in a quarterly earnings call to investors (via Deadline).
Starting in March, Kidman will return to AMC’s big screen in three new 30-second “We Make Movies Better” ads, though only one will play before films. “You won’t get like three in a row when you go to watch one movie. But as you watch movies going forward, you will see three different Nicole spots that will kind of randomly appear in our theaters prior to the show,” Aron added. (The CEO also previously called the original Kidman ad “the best work of my career.”)
AMC added in a statement to Variety, “The main theme of the campaign remains the same: With state-of-the-art technology, luxurious amenities, and an unwavering commitment to excellence, AMC Theatres is the ultimate destination for moviegoers seeking unparalleled cinematic experiences. Quite simply, We Make Movies Better.”
Actress set to appear in the three new “We Make Movies Better” ads for multiplex chain starting in March
Nicole Kidman is set to reprise one of her most iconic roles this spring when she returns for three more ads lobbying moviegoers to return to multiplexes, specifically those owned by AMC Theatres.
The original “We Make Movies Better” ad starring Kidman first screened in the fall of 2021 as a means to shepherd audiences back into theaters amid the Covid pandemic and the outbreak of home streaming.
The reported $25 million ad — though widely spoofed, including on Saturday Night Live — was ultimately successful, taking on “a cult-like nature, and became part of the American zeitgeist,” AMC CEO Adam Aron said in a quarterly earnings call to investors (via Deadline).
Starting in March, Kidman will return to AMC’s big screen in three new 30-second “We Make Movies Better” ads, though only one will play before films. “You won’t get like three in a row when you go to watch one movie. But as you watch movies going forward, you will see three different Nicole spots that will kind of randomly appear in our theaters prior to the show,” Aron added. (The CEO also previously called the original Kidman ad “the best work of my career.”)
AMC added in a statement to Variety, “The main theme of the campaign remains the same: With state-of-the-art technology, luxurious amenities, and an unwavering commitment to excellence, AMC Theatres is the ultimate destination for moviegoers seeking unparalleled cinematic experiences. Quite simply, We Make Movies Better.”
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