Police stop removal of Twitter HQ Sign halfway through
Twitter is having an interesting day, first with the official changeover to the branding as X and now with San Francisco Police having stopped the removal of the Twitter HQ sign halfway through the process. If you’ve spent any amount of time on the site today then you’ve probably already seen the new logo. Elon Musk confirmed over the weekend that Twitter would be re-branded. The new name is now X and today set those changes in stone. At first it was just the disappearance of the iconic bird logo. Which, by the way, was apparently named Larry.
Larry is gone now. In its place, a generic letter “X” that isn’t even an original logo, but basically just the letter X in unicode. That however, isn’t even the most hilarious part of today’s Musk antics. Because after all these changes, surely the next step would be to change out the company sign on your building. Musk tried to do just that and got all the way to the letter “e” before San Francisco police arrived and shut down the operation. Why is anyone’s guess. But some online seem to think that it might have to do with permits. Or in this case, lack thereof.
Police may have stopped the Twitter HQ sign removal for lack of permits
This hasn’t been confirmed, but the suspicion is that Musk may not have acquired permits for the equipment being used to take down the sign. Presumably, you’d need a permit for that equipment to be on the street. And if Musk didn’t acquire them, it seems reasonable to assume that there was potential for authorities to show up an put a stop to things. Which seems to have happened.
The end result is that now the majority of the sign is gone. But you can still see the letter e and r on one side. The entire “Twitter” branding is still there facing the other direction.
There’s no word yet on whether or not the sign removal will resume. Or when. But it seems likely that if Musk is serious about keeping these changes (he’s rolled back quite a few before), then at some point he’ll want the rest of the sign taken down. Either way, it’s sort of comical if you think about the whole situation.
Welp, @twitter name so coming off the building right now but @elonmusk didn’t get permit for the equipment on the street so @SFPD is shutting it down. pic.twitter.com/CFpggWwhhf
— Wayne Sutton (@waynesutton) July 24, 2023
Twitter is having an interesting day, first with the official changeover to the branding as X and now with San Francisco Police having stopped the removal of the Twitter HQ sign halfway through the process. If you’ve spent any amount of time on the site today then you’ve probably already seen the new logo. Elon Musk confirmed over the weekend that Twitter would be re-branded. The new name is now X and today set those changes in stone. At first it was just the disappearance of the iconic bird logo. Which, by the way, was apparently named Larry.
Larry is gone now. In its place, a generic letter “X” that isn’t even an original logo, but basically just the letter X in unicode. That however, isn’t even the most hilarious part of today’s Musk antics. Because after all these changes, surely the next step would be to change out the company sign on your building. Musk tried to do just that and got all the way to the letter “e” before San Francisco police arrived and shut down the operation. Why is anyone’s guess. But some online seem to think that it might have to do with permits. Or in this case, lack thereof.
Police may have stopped the Twitter HQ sign removal for lack of permits
This hasn’t been confirmed, but the suspicion is that Musk may not have acquired permits for the equipment being used to take down the sign. Presumably, you’d need a permit for that equipment to be on the street. And if Musk didn’t acquire them, it seems reasonable to assume that there was potential for authorities to show up an put a stop to things. Which seems to have happened.
The end result is that now the majority of the sign is gone. But you can still see the letter e and r on one side. The entire “Twitter” branding is still there facing the other direction.
There’s no word yet on whether or not the sign removal will resume. Or when. But it seems likely that if Musk is serious about keeping these changes (he’s rolled back quite a few before), then at some point he’ll want the rest of the sign taken down. Either way, it’s sort of comical if you think about the whole situation.
Welp, @twitter name so coming off the building right now but @elonmusk didn’t get permit for the equipment on the street so @SFPD is shutting it down. pic.twitter.com/CFpggWwhhf
— Wayne Sutton (@waynesutton) July 24, 2023
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