samarth life funding: Elder-care firm Samarth Life raises Rs 12 crore from Aroa Venture Partners, others
Elder-care startup Samarth Life has secured Rs 12 crore in a funding round led by Aroa Venture Partners, a venture capital firm known for backing companies like Unacademy, Urban Company and Cred.
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This funding marks its debut investment from the newly launched Aroa Opportunities Fund, which has a total corpus of Rs 400 crore.
Other investors in the funding round include Social Alpha, a venture development platform focused on science and technology startups, and Zhooben Bhiwandiwala of Mahindra Partners.
Gurugram-based Samarth Life said it plans to deploy the funds to drive its growth and expansion initiatives. This includes scaling up operations by enhancing its technological infrastructure and strengthening the team to better cater to the needs of the elderly community.
“The sector needs ecosystem solutions where one single solution is very hard to make it work because of the scale, acceptance and all of that. So our approach is to bring things under one roof or through one channel to the elderly,” Asheesh Gupta, cofounder and CEO of Samarth Life, told ET.
Founded by Gupta, Gaurav Agarwal, Anuradha Das Mathur and Sanjay Ahuja, Samarth Life offers comprehensive care services and customisable subscription plans for elderly individuals based on their specific needs.
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Gupta emphasised their intention to deepen engagement in the market, addressing not only care services but also other essential products and services related to safety, security and convenience for the elderly, which are less readily available in India.The company also provides community-based products, including the ‘Samarth Privilege Program,’ which leverages technology and partnerships with various companies and startups to offer social connection and support in fields like finance, tech, and travel.
It also offers a lifestyle card, by collaborating with insurance companies to provide insurance benefits for elderly citizens.
Gupta said the company caters to a community of over 35,000 individuals, with subscription prices ranging from Rs 200 to Rs 15,000 per month and aims to achieve a revenue of Rs 12 crore by the end of this year.
Aroa Venture Partners’ entry into the age tech space aligns with a broader trend of increased investment in this emerging sector. Titan Capital-backed startup Khyaal recently raised $4.2 million in a funding round co-led by SVQuad and early-stage venture capital firm Inventus Capital Partners. Ivory recently secured $500,000 from early-stage VC Capital A and various angel investors.
According to data from Tracxn, elderly-care startups witnessed a surge in funding, raising around $6.89 million in 10 equity funding rounds during 2022 and 2023, compared to $359,000 from two rounds in 2021.
Elder-care startup Samarth Life has secured Rs 12 crore in a funding round led by Aroa Venture Partners, a venture capital firm known for backing companies like Unacademy, Urban Company and Cred.
![]()
This funding marks its debut investment from the newly launched Aroa Opportunities Fund, which has a total corpus of Rs 400 crore.
Other investors in the funding round include Social Alpha, a venture development platform focused on science and technology startups, and Zhooben Bhiwandiwala of Mahindra Partners.
Gurugram-based Samarth Life said it plans to deploy the funds to drive its growth and expansion initiatives. This includes scaling up operations by enhancing its technological infrastructure and strengthening the team to better cater to the needs of the elderly community.
“The sector needs ecosystem solutions where one single solution is very hard to make it work because of the scale, acceptance and all of that. So our approach is to bring things under one roof or through one channel to the elderly,” Asheesh Gupta, cofounder and CEO of Samarth Life, told ET.
Founded by Gupta, Gaurav Agarwal, Anuradha Das Mathur and Sanjay Ahuja, Samarth Life offers comprehensive care services and customisable subscription plans for elderly individuals based on their specific needs.
Discover the stories of your interest
Gupta emphasised their intention to deepen engagement in the market, addressing not only care services but also other essential products and services related to safety, security and convenience for the elderly, which are less readily available in India.The company also provides community-based products, including the ‘Samarth Privilege Program,’ which leverages technology and partnerships with various companies and startups to offer social connection and support in fields like finance, tech, and travel.
It also offers a lifestyle card, by collaborating with insurance companies to provide insurance benefits for elderly citizens.
Gupta said the company caters to a community of over 35,000 individuals, with subscription prices ranging from Rs 200 to Rs 15,000 per month and aims to achieve a revenue of Rs 12 crore by the end of this year.
Aroa Venture Partners’ entry into the age tech space aligns with a broader trend of increased investment in this emerging sector. Titan Capital-backed startup Khyaal recently raised $4.2 million in a funding round co-led by SVQuad and early-stage venture capital firm Inventus Capital Partners. Ivory recently secured $500,000 from early-stage VC Capital A and various angel investors.
According to data from Tracxn, elderly-care startups witnessed a surge in funding, raising around $6.89 million in 10 equity funding rounds during 2022 and 2023, compared to $359,000 from two rounds in 2021.
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