Samsung Galaxy sales dropped 8% in October
Despite a global increase in smartphone sales, Samsung suffered a year-over-year (YoY) decline in sales of Galaxy phones in October. The absence of major new launches hurt the company. It released the Galaxy S23 FE in some markets last month but the FE model stood little chance against the iPhone 15 and Google Pixel 8.
Samsung saw a YoY decline in Galaxy smartphone sales in October
According to a market study by Hana Securities (via Revegnus), Samsung’s Galaxy smartphone sales dropped eight percent YoY and two percent MoM (month-over-month) last month. The firm didn’t disclose the shipment volume but that is a big drop when you consider that the global market increased by five percent. October 2023 marked the first YoY increase in smartphone shipments globally since June 2021.
Unfortunately, a market rebound after 27 months didn’t help Samsung post better results. Apple’s iPhone 15 series powered this growth and it appears the new iPhones massively outsold Galaxies. Since Apple released the latest models a week later than the 2022 lineup, the full effect of their sales was felt in October. This affected Samsung’s YoY growth graph despite the Galaxy S23 series and the new foldables selling well.
The cumulative sales figure of the Galaxy S23, Galaxy S23+, and Galaxy S23 Ultra reached 25.06 million units after nine months of release. The Ultra model accounted for 46 percent of all sales (11.63 million units), followed by the base model (35 percent or 8.91 million units). The Galaxy S24+ has sold 4.52 million units so far. Overall, the lineup has outsold the Galaxy S22 series by 23 percent. The 2022 models sold 20.32 million units in the first nine months.
The Galaxy Z Fold 5 and Galaxy Z Flip 5 have also outsold their respective predecessors. Samsung has sold 1.79 million units of the former and 3.08 million units of the latter in three months since the launch. The Flip 4 sold 2.87 million units and Fold 4 sold 1.81 million units over the same period last year. The cumulative sales figure of the new foldables (4.86 million) is four percent more than the 2022 lineup (4.68 million).
A-series phones are selling well too
Samsung‘s A-series phones are usually its volume drivers. The company launches several models across various price points under the lineup every year. Despite fierce competition in the mid-range segment, the sales of these phones reportedly remained steady in October. From what it looks like, Samsung was hurt by the delayed launch of the iPhone 15 more than anything last month. It is now fighting back by bringing the Galaxy S24 series to the market early. Its 2024 flagship arrive in mid-January.
Despite a global increase in smartphone sales, Samsung suffered a year-over-year (YoY) decline in sales of Galaxy phones in October. The absence of major new launches hurt the company. It released the Galaxy S23 FE in some markets last month but the FE model stood little chance against the iPhone 15 and Google Pixel 8.
Samsung saw a YoY decline in Galaxy smartphone sales in October
According to a market study by Hana Securities (via Revegnus), Samsung’s Galaxy smartphone sales dropped eight percent YoY and two percent MoM (month-over-month) last month. The firm didn’t disclose the shipment volume but that is a big drop when you consider that the global market increased by five percent. October 2023 marked the first YoY increase in smartphone shipments globally since June 2021.
Unfortunately, a market rebound after 27 months didn’t help Samsung post better results. Apple’s iPhone 15 series powered this growth and it appears the new iPhones massively outsold Galaxies. Since Apple released the latest models a week later than the 2022 lineup, the full effect of their sales was felt in October. This affected Samsung’s YoY growth graph despite the Galaxy S23 series and the new foldables selling well.
The cumulative sales figure of the Galaxy S23, Galaxy S23+, and Galaxy S23 Ultra reached 25.06 million units after nine months of release. The Ultra model accounted for 46 percent of all sales (11.63 million units), followed by the base model (35 percent or 8.91 million units). The Galaxy S24+ has sold 4.52 million units so far. Overall, the lineup has outsold the Galaxy S22 series by 23 percent. The 2022 models sold 20.32 million units in the first nine months.
The Galaxy Z Fold 5 and Galaxy Z Flip 5 have also outsold their respective predecessors. Samsung has sold 1.79 million units of the former and 3.08 million units of the latter in three months since the launch. The Flip 4 sold 2.87 million units and Fold 4 sold 1.81 million units over the same period last year. The cumulative sales figure of the new foldables (4.86 million) is four percent more than the 2022 lineup (4.68 million).
A-series phones are selling well too
Samsung‘s A-series phones are usually its volume drivers. The company launches several models across various price points under the lineup every year. Despite fierce competition in the mid-range segment, the sales of these phones reportedly remained steady in October. From what it looks like, Samsung was hurt by the delayed launch of the iPhone 15 more than anything last month. It is now fighting back by bringing the Galaxy S24 series to the market early. Its 2024 flagship arrive in mid-January.
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