Showtime to Rebrand as ‘Paramount+ with Showtime’ in Merger
Paramount is merging its linear TV channel Showtime and the premium version of the streaming service Paramount+. This will be rebranded as ‘Paramount+ with Showtime’.
First reported by The Hollywood Reporter, the rebranded TV channel and streaming tier are set to launch later this year.
With it, select programming from Paramount+ will be available on broadcast TV. This could include originals such as Halo and the latest season of Star Trek: Picard. These will join Showtime shows such as Yellowjackets, Billions, Dexter, and The Chi.
“Now, with Showtime’s content integrated into our flagship streaming service, and select Paramount+ originals joining the linear offering, Paramount+ will become the definitive multiplatform brand in the streaming space,” says Paramount CEO Bob Bakish, “and the first of its kind to integrate streaming and linear content in this way.”
Other existing Showtime series are facing the axe as part of the re-structuring, with Let the Right One In, American Gigolo, and Three Women all confirmed to no longer be moving forward. Further cuts are expected, and likely job losses, with Bakish warning that “this change brings uncertainty for the teams working on these brands and businesses.”
The company did not share any pricing information for Paramount+ with Showtime, nor did it elaborate on whether this rebranding would happen in any other countries outside of the US. However, Paramount did mention that the streaming service already includes Showtime content internationally, despite not having Showtime in the name.
The current US price of Paramount+ Premium is $9.99 per month, $5 more than Paramount+ Essential. The more expensive tier is ad-free and includes live local programming from CBS local stations.
Paramount+ also offers bundles with Showtime already. These cost either $11.99 per month for the Essentials tier, or $14.99 per month for the Premium tier. With that in mind, we expect that a price hike could be on the horizon to bring the default Premium price in line with the current bundle – especially considering Paramount+ has not yet had an increase since it first launched in 2021.
You can see how Paramount+ compares to rivals such as Netflix and Disney+ in our list of the best TV streaming services. Accounts start from $4.99/£6.99 per month, and new members can also get a free trial.
Paramount is merging its linear TV channel Showtime and the premium version of the streaming service Paramount+. This will be rebranded as ‘Paramount+ with Showtime’.
First reported by The Hollywood Reporter, the rebranded TV channel and streaming tier are set to launch later this year.
With it, select programming from Paramount+ will be available on broadcast TV. This could include originals such as Halo and the latest season of Star Trek: Picard. These will join Showtime shows such as Yellowjackets, Billions, Dexter, and The Chi.
“Now, with Showtime’s content integrated into our flagship streaming service, and select Paramount+ originals joining the linear offering, Paramount+ will become the definitive multiplatform brand in the streaming space,” says Paramount CEO Bob Bakish, “and the first of its kind to integrate streaming and linear content in this way.”
Other existing Showtime series are facing the axe as part of the re-structuring, with Let the Right One In, American Gigolo, and Three Women all confirmed to no longer be moving forward. Further cuts are expected, and likely job losses, with Bakish warning that “this change brings uncertainty for the teams working on these brands and businesses.”
The company did not share any pricing information for Paramount+ with Showtime, nor did it elaborate on whether this rebranding would happen in any other countries outside of the US. However, Paramount did mention that the streaming service already includes Showtime content internationally, despite not having Showtime in the name.
The current US price of Paramount+ Premium is $9.99 per month, $5 more than Paramount+ Essential. The more expensive tier is ad-free and includes live local programming from CBS local stations.
Paramount+ also offers bundles with Showtime already. These cost either $11.99 per month for the Essentials tier, or $14.99 per month for the Premium tier. With that in mind, we expect that a price hike could be on the horizon to bring the default Premium price in line with the current bundle – especially considering Paramount+ has not yet had an increase since it first launched in 2021.
You can see how Paramount+ compares to rivals such as Netflix and Disney+ in our list of the best TV streaming services. Accounts start from $4.99/£6.99 per month, and new members can also get a free trial.