‘Stay tuned’ — Apple’s responds to concerns its EU Core Technology Fee could bankrupt developers of viral apps, hints changes are coming
The way that Apple has chosen to comply with the new European Union Digital Markets Act (DMA) has come in for scrutiny from multiple sides since it came into force earlier this month, but the company has continued to tweak its new rules since that time. Now, it appears Apple is considering yet more changes, this time to the way its Core Technology Fee functions.
The Core Technology Fee is a 0.50 euro fee that app developers must pay when they sign up to Apple’s new EU business terms — something they must do to distribute apps outside of the App Store. Those terms require the fee to be paid after the initial 1,000,000 downloads which might sound like a lot. But it’s a fee that has caused much concern among developers. Mostly due to the way it will work for apps that are distributed for free.
As developers have already pointed out, a free app that goes viral via social media could very easily be downloaded more than a million times. And if the downloads keep coming, developers would be on the hook for 0.50 euros per download after that point. Those figures add up quickly, especially when your app is free. That’s something Apple is now aware of, and it’s told a DMA compliance workshop that developers should “stay tuned” for changes that will hopefully alleviate concerns.
The workshop involved developers as well as Apple VP of regulatory law Kyle Andeers with developer Steve Troughton-Smith sharing a recording of proceedings on Mastodon. Andeers was asked about the Core Technology Fee by developer Riley Testut of Game Boy Advance emulator GBA4iOS fame with the suggestion being that young developers could find themselves in hot water if things stay as they are.
Using GBA4iOS as an example, Testut pointed to the fact the app was downloaded more than 10 million times and that, if that happened under Apple’s Core Technology Fee terms, his family would have then been on the hook for five million euros — a figure that would have bankrupted them. The insinuation was that the Core Technology Fee could have a chilling effect on app development, preventing developers — especially young ones — from experimenting. That, Andeers says, isn’t what Apple wants.
You can watch the full exchange in the Mastodon post linked above, but the key is Apple’s stands on ensuring that developers are able to make free apps available without the fear of being bankrupted. Andeers notes that the lack of a commission from apps sold via third-party app stores is why the Core Technology Fee was introduced, noting that this was forced upon Apple by the DMA.
Andeers did admit that Apple has not yet “figured out that solution” in terms of how it can build a structure that doesn’t impact individual developers without “catering to large corporate interests.” Andeers says Apple “looked at the data” when designing the Core Technology Fee,” admitting that it “didn’t see many examples of where you had that viral app or an app just took off that incurred huge costs.”
Andeers wrapped up by saying “this is something we need to figure out, and it is something we’re working on. So I would say on that one, stay tuned.”
As for when we can expect Apple to have its updated Core Technology Fee ready isn’t clear, and it seems highly unlikely that it will be scrapped entirely. But anything that helps ensure developers can continue to release apps without the fear of it financially ruining them has to be a positive for Apple and iPhone users alike.
More from iMore
The way that Apple has chosen to comply with the new European Union Digital Markets Act (DMA) has come in for scrutiny from multiple sides since it came into force earlier this month, but the company has continued to tweak its new rules since that time. Now, it appears Apple is considering yet more changes, this time to the way its Core Technology Fee functions.
The Core Technology Fee is a 0.50 euro fee that app developers must pay when they sign up to Apple’s new EU business terms — something they must do to distribute apps outside of the App Store. Those terms require the fee to be paid after the initial 1,000,000 downloads which might sound like a lot. But it’s a fee that has caused much concern among developers. Mostly due to the way it will work for apps that are distributed for free.
As developers have already pointed out, a free app that goes viral via social media could very easily be downloaded more than a million times. And if the downloads keep coming, developers would be on the hook for 0.50 euros per download after that point. Those figures add up quickly, especially when your app is free. That’s something Apple is now aware of, and it’s told a DMA compliance workshop that developers should “stay tuned” for changes that will hopefully alleviate concerns.
The workshop involved developers as well as Apple VP of regulatory law Kyle Andeers with developer Steve Troughton-Smith sharing a recording of proceedings on Mastodon. Andeers was asked about the Core Technology Fee by developer Riley Testut of Game Boy Advance emulator GBA4iOS fame with the suggestion being that young developers could find themselves in hot water if things stay as they are.
Using GBA4iOS as an example, Testut pointed to the fact the app was downloaded more than 10 million times and that, if that happened under Apple’s Core Technology Fee terms, his family would have then been on the hook for five million euros — a figure that would have bankrupted them. The insinuation was that the Core Technology Fee could have a chilling effect on app development, preventing developers — especially young ones — from experimenting. That, Andeers says, isn’t what Apple wants.
You can watch the full exchange in the Mastodon post linked above, but the key is Apple’s stands on ensuring that developers are able to make free apps available without the fear of being bankrupted. Andeers notes that the lack of a commission from apps sold via third-party app stores is why the Core Technology Fee was introduced, noting that this was forced upon Apple by the DMA.
Andeers did admit that Apple has not yet “figured out that solution” in terms of how it can build a structure that doesn’t impact individual developers without “catering to large corporate interests.” Andeers says Apple “looked at the data” when designing the Core Technology Fee,” admitting that it “didn’t see many examples of where you had that viral app or an app just took off that incurred huge costs.”
Andeers wrapped up by saying “this is something we need to figure out, and it is something we’re working on. So I would say on that one, stay tuned.”
As for when we can expect Apple to have its updated Core Technology Fee ready isn’t clear, and it seems highly unlikely that it will be scrapped entirely. But anything that helps ensure developers can continue to release apps without the fear of it financially ruining them has to be a positive for Apple and iPhone users alike.
More from iMore
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