10G

Comcast is discontinuing its its “Xfinity 10G Network” branding to describe its internet service after a National Advertising Review Board (NARB) panel found that the term could mislead consumers into thinking that Comcast’s cellular and broadband services would offer much faster speeds than current-generation networks. Comcast rivals T-Mobile and Verizon had challenged the branding with the National Advertising Division (NAD), an ad industry watchdog, which had recommended that Comcast get rid of it in October 2023.…

plans to start running live tests of its 10G multi-gigabit symmetrical internet services later this year before starting to offer it to customers in 2023. The company has been to boost home internet speeds over the existing cable network over the last couple of years and the final piece of the puzzle appears to be coming together. The original aim was to hit speeds of speeds of 10Gbps and higher and Comcast is edging closer to that benchmark. It recently tested the last component required to offer 10G- and DOCSIS…