30second

Non-skippable ads are coming to YouTube Select on connected TV. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads. Why we care. YouTube was the most popular U.S. video streaming platform in April and watch time increased, according to Nielsen. It remains to be seen whether a non-skippable 30-second format provides a good advertising ROI. What YouTube said. YouTube explained in a blog post: “We know that running longer-form creative on…

YouTube is bringing 30-second non-skippable ads to TV, here’s how to skip itYouTube announced the launch of 30-second, non-skippable commercials on YouTube Select for CTV during its Brandcast 2023 event. On wide displays, there used to be two 15-second non-skippable adverts, but now there will just be one 30-second advertisement. We're making it simpler for you to leverage existing assets in front of the most-streamed content because YouTube Select is now landing over 70% of impressions on TV screens, the…

Image: A. Aleksandravicius (Shutterstock)YouTube is getting a little bit of an advertising shakeup. The company announced at the YouTube Brandcast event yesterday that it would be adding unskippable 30-second ads to the YouTube platform as viewed on televisions.Google’s Antitrust Case Is the Best Thing That Ever Happened to AIAs Variety reports, the 30-second ads will run on the top 5% of its most-viewed and most-engaged videos on the platform when played on a television. YouTube will also begin testing out “Pause…

Nobody likes seeing ads when they’re trying to watch content, but it’s a growing reality. More services have been pushing more ads down our throats in order to compensate for revenue losses in our diminishing global economy. According to 9To5Google, YouTube on TV will be getting 30-second unskippable ads. Streaming services such as Twitch have been getting a lot of flack for their recent increase in advertising. Its parent company Amazon has been feeling the heat from the current economic conditions, and that’s…

If you watch YouTube videos primarily on your TV, you may soon come across 30-second ads you won't be able to skip, just like commercials on traditional TV channels. The video platform has announced during its Brandcast event for advertisers that it's bringing 30-second unskippable ads to connected TVs. It will make the option available through YouTube Select, which is a targeting option open to eligible clients who want to reach the audiences of the website's most popular channels. YouTube says 70 percent of Select…

YouTube on Wednesday announced at its Brandcast 2023 event that it is bringing 30-second ads to YouTube Select on CTVs (connected televisions). Instead of showing two 15-second ads, users in the US will soon be shown a single, 30-second video that cannot be skipped. YouTube has also brought a new pause experience as well as NFL Sunday Ticket. The video streaming giant has also announced an increase in viewership. YouTube including YouTube TV has reached over 150 million viewers on connected TVs in…

Charging is usually one of the least exciting parts of driving an EV, but the FIA thinks it can make these pauses more engaging. As part of updated regulations, Formula E will trial a 30-second "Attack Charge" during some races in the ninth season. New battery technology will give cars 4kWh of energy from the half-minute session thanks to a 600kW booster. The charging stop will be mandatory at a specified point in the race, but drivers will receive two "enhanced" Attack Mode periods later in the race as compensation. The…