Rivian CEO calls $48K the sweet spot for EV prices, talks R2
Rivian looks to expand the brand with its more affordable R2 electric SUV. Ahead of the R2’s official debut, Rivian’s CEO RJ Scaringe called $48,000 an “important sweet spot” for buyers switching from gas vehicles. Scaringe also said the upcoming R2 will compete in the same market as Tesla’s best-selling Model Y.
Rivian CEO calls $48K the sweet spot as R2 launch looms
In a new interview with Forbes, Scaringe explained Rivian’s ambitions of going mass market. “The average transaction price of a…