ad-revenue

With a captive user base and high user engagement, fintechs such as Paytm, PhonePe, and Google Pay are becoming popular with direct-to-consumer (D2C) brands seeking a platform to advertise and acquire customers. This and more in today’s edition of the ETtech Morning Dispatch.Also in this letter:■ VCs responsible for growth culture in startups: Narayana Murthy■ Governance layer necessary for financial services: NPCI CEO■ Foxconn chairman to visit Bengaluru Fintechs Paytm, PhonePe, Google Pay eye advertising revenues from…

Twitter will start sharing revenue from advertisements with some of its content creators, Chief Executive Elon Musk said on Friday.Effective Friday, revenue from ads that appear on a creator's reply threads, will be shared. The user must be a subscriber of Blue Verified, Musk said.Musk, however, did not give details about the portion of revenue that would be shared with users.Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads— Elon Musk (@elonmusk) February 3, 2023 …

When asked what percent of Shorts ad revenue will be in this creator pool, a YouTube spokesperson did not address the question. When pressed in a follow-up email, the spokesperson replied, “we don’t have further detail to share beyond what’s here,” referring to a blog post by YouTube announcing the new plan, which also does not disclose that information. In short, it’s hard to gauge how transformative YouTube’s offer is—and how enticing it will be for TikTokkers. To be sure, the company’s move will almost certainly…

A round of tech earnings last week made it starkly clear that the Covid-led surge in digital advertising has begun to ease. The slowdown was caused by a confluence of events, including inflation fears, supply-chain shortages, the war in Ukraine, a gradual return to normalcy two years into the pandemic, the continued rise of TikTok and Apple Inc.’s recent privacy changes. “We have not seen a collective set of headwinds for advertisers like this since the early 1980s," said Michael Nathanson, an analyst…