Techno Blender
Digitally Yours.
Browsing Tag

Ad serving

Gannett Sues Google Over Alleged Advertising Monopoly

The largest newspaper publisher in the U.S. is taking on one of the world’s largest tech corporations in court. USA Today’s parent company Gannett filed a lawsuit against Google and its parent company Alphabet Inc. on Tuesday over alleged anti-competition tactics in digital advertising.Google’s Antitrust Case Is the Best Thing That Ever Happened to AIGannett, which owns some of the nation’s biggest and longest-running newspapers, alleges in the filing that Google is rigging the system that’s used for ad sales on publisher…

Disney+ Celebrates New Ways for Its Advertisers to Target Kids

Photo: ozrimoz / ilikeyellow / Gizmodo Illustration (Shutterstock)The ad-supported tier of Disney’s child-distraction/video streaming service Disney+ goes for $7.99 a month. That’s great for families on a budget and, up until now, has been great for fans of digital privacy: Disney didn’t allow advertisers to target those ads at specific children or households. That’s changing, though, and Disney is crowing about all the exciting new ways marketers can target your kids as they veg out.At first, according to Rita Ferro,