Techno Blender
Digitally Yours.
Browsing Tag

ad tech

Who makes money when AI reads the internet for us?

Last week, The Browser Company, a startup that makes the Arc web browser, released a slick new iPhone app called Arc Search. Instead of displaying links, its brand new “Browse for Me” feature reads the first handful of pages and summarizes them into a single, custom-built, Arc-formatted web page using large language models from OpenAI and others. If a user does click through to any of the actual pages, Arc Search blocks ads, cookies and trackers by default. Arc’s efforts to reimagine web browsing have received…

Why did Google offered to split its ad-tech business?

Image Source : FREEPIK Google Google reportedly offered the US government to split its ad-tech business, which allows companies to place ads on the Internet and apps, into a separate entity under the Alphabet umbrella, to avoid an antitrust lawsuit. According to the Wall Street Journal, the deal was part of multiple concessions the tech giant offered the US Department of Justice to avoid lawsuits alleging anti-competitive practices. The US Justice Department is conducting a probe into allegations that "Google abuses…