DSW tests layout to spotlight brands like Adidas, Crocs, Birkenstock
DSW debuts a new smaller store.Source: DSWDSW is trying out a new store look and layout at a location opening this weekend in Houston, in an attempt to focus customers' attention on key brands.It will feature shops-in-shops for national brands like Adidas, Brooks, Birkenstocks and Crocs, as well as Vince Camuto and Crown Vintage. It is dramatically different than DSW stores' current layout, which features shoe brands intermixed in aisles organized by style and category. Designer Brands, DSW's parent company, calls the new…