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Adidas boss says LIV Golf a ‘normal evolution,’ wants to focus on player partnerships

Phil Mickelson of the U.S. during the inaugural LIV Golf Invitational at the Centurion Club, Hemel Hempstead, St Albans, Britain, June 8, 2022Paul Childs | Action Images via ReutersAdidas CEO Kasper Rorsted believes the controversial Saudi Arabia-backed LIV Golf series is part of a "normal evolution" of the sport and said the German sportswear giant will continue to focus on partnerships with individual players.The PGA Tour has suspended many of its big names over their participation in the breakaway competition, which is…

Adidas cuts 2022 outlook on slower China recovery, potential global slowdown

Pedestrians walk by a large Adidas logo inside the German multinational sportswear shop.Miguel Candela | SOPA Images | LightRocket via Getty ImagesAdidas on Tuesday cut its financial forecast for 2022 as the sneaker and athletic brand suffers from a slower recovery in China and warned of the potential for a slowdown in other markets.The announcement comes a day after Walmart sent shock waves across the retail sector when it cut its quarterly and full-year profit guidance. Walmart said inflation is causing shoppers to…

How Ye Changed Everything

To celebrate 20 years of Complex, we’re looking back at Kanye West's enormous contributions to culture and this brand. Here's how Ye changed everything. To celebrate 20 years of Complex, we’re looking back at Kanye West's enormous contributions to culture and this brand. Here's how Ye changed everything. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is…

How Ye Changed Complex

Javascript is disabledFor full functionality of this site it is necessary to enable JavaScript. Javascript is disabledFor full functionality of this site it is necessary to enable JavaScript. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are…

Here’s a Look at Adidas’ Latest Collaboration With Beyoncé’s Ivy Park

It’s an eventful month for the Beyhive.Weeks after announcing her Renaissance project, Beyoncé gave fans a sneak peek at the next installment of her Ivy Park x Adidas. The range, titled “Ivytopia,” delivers an assortment of summer-ready pieces that fuse “natural and organic elements with futuristic details and shapes.” Designs include everything from metallic swimwear and crystal-print reversible bombers to long-sleeve mesh dresses and bucket hats.Ivytopia also delivers a grip of footwear, such as new, futuristic…

Adidas is suing Nike over its apps and Adapt sneakers

Although Adidas and Nike have been in and out of court several times over the years, Adidas has taken it to a new level. On Friday, the company filed its first federal lawsuit against Nike, alleging that its rival infringed on nine of its patents relating to smartphone apps and adjustable shoe tech. Initially reported by Reuters and Complex, the lawsuit pertains to a number of Nike’s digital products. Adidas claims that the Nike Run Club, Training Club, and SNKRS apps infringe its patents related to features like…

Amazon Adds Virtual Try-On Shoe on App for iOS Users, Will Allow Users to Try-On Shoes Virtually

Amazon has started rolling out a new Virtual Try-On Shoe feature on its mobile app on iOS. The feature is currently rolling out in the United States and Canada, as per the company. The latest feature will allow users to virtually try on shoes from various brands, including New Balance, Adidas, Reebok, and more. Meanwhile, this virtual try-on shoe feature is currently available for iOS customers with an iPhone 7 or newer, according to Amazon. However, the same has been said to be available for Android customers soon.Amazon…

Mixtape Madness & adidas’ #BeatTheClock Series Returns w/ Nyge, CeeBeats, S

Mixtape Madness and adidas are back with the latest season of #BeatTheClock to coincide with the new line of adidas ZX. The weekly, producer-focused show is once again hosted by Walkz, aka the Drill Simon Cowell himself, who puts a different maestro under pressure to see if they can crank out a new hit in 15 minutes or less.Last season, Walkz put four of UK drill’s most influential architects—M1OnTheBeat, Ghosty, Bkay and Gotcha—to the test. Each producer was given three samples to choose from and then just 10 minutes to…

Will Amazon’s New Virtual Try-on Tool Help Me Pick Shoes?

Buying shoes can be a hard and frustrating thing to do. When you have a fat pinky toe like I do, it dictates how I can dress my feet, which determines the rest of my outfit. While theycan usually fit into a size eight, fitting and being comfortable are two very different things. That’s why I can’t for the life of me understand why Amazon would want to wade into the treacherous waters of foot fashion. The e-commerce giant proudly unveiled its new Virtual Try-On feature in the U.S. and Canada on Thursday, a tool in its iOS

China’s Covid-19 Lockdowns Hurt Sales of Starbucks Coffee, Adidas Sneakers

China’s strict Covid-19 lockdowns are hurting consumer spending for everything from coffee to sneakers and hotels, weighing on multinationals with a big presence in the country and blunting the postpandemic rebound that other parts of the world have experienced. The first three months of 2022 would have been financially stronger “if we didn’t have…the China drag,” said Paul Edgecliffe-Johnson, IHG’s chief financial officer, during an earnings call earlier this month. IHG’s China revenues per…