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Google Play Pass has finally debuted in India — over two years after its launch in the US. The subscription-based paid service brings access to apps and games on Android, without ads and in-app purchases. Google offers Play Pass to consumers in monthly and yearly subscription options, through which they get access to a list of apps and games. The service rivals Apple Arcade that provides a similar ad-free experience on a range of games available specifically for the iPhone, iPad, iPod touch, Mac, and Apple TV.On Monday,…

Deepfake technology, which helps simulate speech and interaction using a person's image, is notorious for its misuse in misinformation campaigns and in revenge pornography, as well as its use in pop culture. The synthetic media technology is also being used by companies for innovative advertisements — some have used it to create customisable ads for users, while others have brought celebrities face-to-face with their past selves. Companies offering the technology to brands have also sprung up, bringing easier access to…

At least 14 ads by mobile game operators broadcast during the first week of the ongoing IPL cricket tournament have been found to be violating the guidelines set by the advertising industry, self-regulatory watchdog ASCI said on Tuesday. The Advertising Standards Council of India (ASCI) said it screened 35 ads from the online real-money gaming industry between March 26 and April 3, of which 14 were found to be in violation of its code.Brands found to be breaching the code include My11Circle, Fairplay, Gamezy and Winzo, a…

Microsoft is planning to bring advertisements to free-to-play Xbox games and is currently evaluating adtech companies that could help manage the new in-game ad inventory and work with ad agencies, according to a report. The purported move would allow developers working on free games to sell ad space. It would also be likely to help Microsoft attract more developers to build new free-to-play games for Xbox, as they would get ad revenue through the new model.Citing two people familiar with the development, Insider reports…

Sony is reportedly planning to introduce advertisements to free-to-play games on PlayStation consoles — including the PS5 and PS4 — in a bid to help game developers generate extra revenue. Free-to-play titles increased in popularity during the ongoing COVID-19 pandemic. The news comes days after a report that claimed Microsoft is exploring monetising free-to-play games with advertisements. The promotions could be located in-game, and publishers could reward gamers for watching ads with skins and other cosmetic items,…

Sony is reportedly working to bring advertisements to free-to-play PlayStation games, according to a report by Insider. The ads would appear in games and are meant to give game developers a way to monetize their work and encourage them to continue building free-to-play games. The in-game ads are expected to launch by the end of the year and would appear in inconspicuous places within the game, like billboards. Players could also get rewards for watching advertisements, and the ads would be sold through a private…