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Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google Ads’ channel options together in one campaign and uses Google’s AI (Gemini) to optimize budgets and ad serving across all channels based on performance.  On the surface, I’ve seen great results from our clients’ Performance Max campaigns, but it’s certainly left me wondering which channels performed best. Imagine…

Microsoft Advertising is piloting a new user interface for select users. The platform is yet to confirm a timeline of when the new UI will be rolled out to more users, however a spokesperson told Search Engine Land to expect more updates in the coming weeks. Navigation revamp. Microsoft Advertising’s new navigation layout is set up like the latest Google Ads interface, with two vertical menus on the left side of the screen. When you hover over the main menu, a second menu pops up nearby. This makes it quicker…

Microsoft is reportedly using pop-up ads within Google Chrome to prompt users to switch their default search engine to Bing. Increasing numbers of Windows users have observed advertisements for Bing AI and Microsoft’s Bing search engine while browsing in Chrome. If users choose to accept these prompts, Microsoft automatically sets Bing as the new default search engine for Chrome instead of Google. Malware concerns. Users expressed concerns that the pop-up ads resembled malware, but Microsoft clarified that these…

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Advertisers attempting to export reports from Google Ads Report Editor are experiencing issues where the data is showing zeros instead of the actual numbers. Google is aware of the issue and is working on a fix to resolve it, but there is not estimated time for a fix at this time. What is the issue. Greg Kohler, aka PPCGreg posted a screenshot of a sample report export filled with blank data and/or zeros. Here is that screenshot: There are numerous reports on social media and in the various advertiser forums…

At this point, there’s no escaping ads. The amount of revenue that they produce for major companies is indisputable. While it’s preparing its initial public offering (IPO), the company just made an announcement regarding advertisers. Reddit just introduced its free-form ads. This will make ads on the platform appear more like regular posts. Most people probably shuttered when they read that last part. When scrolling through Reddit, folks want to make sure to differentiate between ads and regular posts. Let’s face facts…

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. First spotted. The expansion of the program was first flagged by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel. He reported seeing the tool within Bing Ads and shared a screenshot on X: What is Copilot? Specifically designed…

Apple TV+ is the last major streaming service that doesn’t have an ad-supported tier, but that seems poised to change. Apple just hired a 14-year ad executive from NBCUniversal, Joseph Cady, to further beef up its growing video advertising team, according to a report from Business Insider Monday.Gizmodo’s Top Five Gadgets of 2023The report details how Cady will join several other former TV executives who now lead Apple’s advertising unit. Cady oversaw NBCUniversal’s partnerships with several tech companies including…

Donald Trump called into CNBC’s Squawk Box on Monday where he talked about crypto, tried to defend his complete 180 on a TikTok ban, and promoted his new sneakers. The former president also railed against Facebook, calling it the “enemy of the people.” But there’s one thing Trump didn’t mention about Facebook: He’s still buying ads on the social media platform.Meta's Apparent Firing Goof“I consider Facebook to be an enemy of the people, along with a lot of the media,” Trump said on the show MondayTrump is still spending…

Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit. Exclusion list changes. The issue was first flagged by Google Ads marketing agency PPC Sauce on X: “I have an exclusion list (all countries but US, or Australia etc.) and have always been able to just plug it in until today.” The agency then shared a screenshot of the warning notification sent by…