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Last updated: September 8th, 2022 at 08:09 UTC+02:00 Recently we reported how Samsung uploaded a video to mock Apple’s iPhone lineup ahead of the iPhone 14 launch. The ad showcased innovative features of the Galaxy S22 Ultra and the Galaxy Z Flip 4. It even went on to say, “This innovation is not coming to an iPhone near you.” Now, Samsung has returned, mocking the iPhone 14 with a new advertisement. The latest ad, titled Samsung Galaxy: Join the flip side, shows a character named Elena who is trying desperately to…

A lot of things in the world of motorcycles have changed in recent decades. When it comes to the motorcycling culture in India, it started with the golden era of 100-400cc two-stroke motorcycles, followed by the eras of 100-125cc commuters and now 200-500cc sport bikes. In contrast to the current era, when an average buyer is spoilt with choices, the initial times had limited options to choose from. There are much more advanced motorcycles on sale now, but when it comes to creative and innovative advertisements, the…

Mahindra Scorpio is one of those SUVs that has been present in the Indian market for almost 2 decades and still has not lost its popularity. The SUV is still doing good in terms of sales and recently, Mahindra decided to make some cosmetic changes to the SUV to give it a fresh look while it sells alongside the new Scorpio N. Scorpio is now known as Scorpio Classic and it comes with rugged looking overall design. The SUV still has a large fan following – and the Scorpio N is of course pricier – which is probably one of…

Metaverse is transforming the marketing and advertisement sector from the traditional methods with the integration of virtual reality and augmented reality. It helps to move beyond the conventional ways to attract potential customers to drive substantial profit efficiently and effectively. Metaverse is focused on creating a seamless brand experience with more customer engagement for different target audiences. Marketers and businessmen have realized that the next-gen customers will use Metaverse more to gain their…

Samsung’s partnership with Google has been improving every year, and some Google features usually debut on Galaxy smartphones. Now, both companies have come together to advertise Google services on Samsung’s hardware. According to 9To5Google, Google ran an advertisement in theatres before the start of a movie in the US. The advertisement reportedly showcased Google Assistant and its Hum To Search feature on the Galaxy Watch 4. This feature allows you to find a song that’s stuck in your head by just humming the music. The…

TikTok on Wednesday announced an ad revenue-sharing programme with the social media platform's most prominent creators, moving closer to a model already used by its competitors.The short-video format app has become wildly popular in recent years with more than a billion active users globally, but has been criticised for not providing a way for creators to effectively monetise content.Under the new TikTok Pulse programme, companies can place their ads next to user content in specific categories, including health, fashion,…

The American multinational auto major Ford Motor Company recently released an advertisement on its Youtube channel which seems to take a dig at the world’s richest man Elon Musk who is also the CEO of the largest EV manufacturing company Tesla Inc. The new minute-long ad campaign was aired at the annual American horse race – The Kentucky Derby and in the video, it appears that in a few scenes a voiceover takes some subtle jabs at the Tesla and SpaceX Chief Elon Musk. The first scene of the video shows a person…

Google parent Alphabet on Tuesday reported its first quarterly revenue miss of the pandemic after the war in Ukraine hurt YouTube ad sales, leaving investors rattled as the global economy sputters.The world's largest provider of search and video made a fortune over the last two years as the pandemic forced more shops and people online. But outdoing those sales is proving difficult so far this year with the war, rising inflation and product shortages causing advertisers to dump marketing campaigns, according to…

Video-sharing app TikTok's advertisement revenue is likely to triple in 2022 to more than $11 billion (roughly Rs. 83,620 crore), exceeding the combined sales of its rivals Twitter Inc and Snap Inc, according to research firm Insider Intelligence.TikTok, which is owned by Chinese company ByteDance, is one of the world's most popular social media apps, with more than 1 billion active users."TikTok's user base has exploded in the past couple of years, and the amount of time users spend on the app is extraordinary," said…