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Social media ads are littered with ‘green’ claims. How are we supposed to know they’re true?

Social platforms are awash with ads for so-called “green” products. Power companies are “carbon neutral”. Electronics are “for the planet”. Clothing is “circular” and travel is “sustainable”. Or are they? Our study of more than 8,000 ads served more than 20,000 times in people's Facebook feeds found many green claims are vague, meaningless or unsubstantiated and consumers are potentially being deceived.This costs consumers, as products claiming to be greener are often more expensive. And it costs the planet, as false and…

Amazon Fire TV devices have started playing advertisement videos automatically

Amazon has started automatically playing advertisement videos on the Fire TV as soon as people turn on the media streaming device and also when the product is in an idle state. The news comes directly from the owners of the Fire TV products on Reddit, who are quite furious about the change as it impacts the user experience of the product in a big way. According to them, the media streaming device starts playing advertisement videos automatically without any input from them, which enables Fire TV to turn their televisions…

Byjus: MP consumer court asks Byju’s, SRK to return fees, pay compensation

A district consumer court in Madhya Pradesh has issued a notice to a manager at Byju’s and its ambassador and Bollywood actor Shah Rukh Khan for alleged “fraudulent behaviour” and “unfair trade practice” on the complaint of a woman and has asked them to return the fees along with compensation.The action came on the basis of a complaint filed by an Indore-based woman Priyanka Dikshit. The woman had complained that she was encouraged to take admission to Byju’s coaching (course) for IAS preparation in 2021 and had deposited…

Twitter’s Advertisement Revenue to Reportedly See 28 Percent Drop in 2023

Twitter's income from advertising will fall by 28 percent in 2023, a closely watched forecast said Tuesday, as the platform struggles under the ownership of Elon Musk.Analysts at Insider Intelligence said they were slashing an earlier worldwide revenue estimate of $4.74 billion (roughly Rs. 38,900 crore) by more than a third to $2.98 billion (roughly Rs. 24,500 crore) as trust in the platform deteriorates."The biggest problem with Twitter's ad business is that advertisers don't trust Musk," said Jasmine Enberg, principal…

Indian cricketer Rohit Sharma plays politician in CEAT’s new tyre advertisement

Rohit Sharma is a well-known name in cricket, renowned for his legendary batting skills and on-field performances. In addition, the ace batsman is also known for his leadership skills, serving as the captain of both the Indian Cricket Team and the Mumbai Indians IPL team. In recent years, Sharma has also acquired good acting skills and has been featured in several advertisements in the country, including a new CEAT tyres commercial. The newest ad campaign from CEAT features Rohit Sharma, along with other Indian team…

Michael B.Jordan apologises to mom after starring in underwear advertisement

Michael B. Jordan, who is awaiting the release of his film `Creed 3`, said "sorry" to his mom after starring in an underwear advertisement. The 36-year-old actor starred in Calvin Klein`s Spring/Summer 2023 campaign - but has confessed to being slightly embarrassed by the eye-catching photos of him in his underwear, reports Female First UK. Michael told Entertainment Tonight: "I was like, my mama gon` have to see this. Let me call her and be like, `I`m sorry. It`s out here.` My business is all out in the streets,…

Twitter may exceed 1 billion users in 12-18 months, says Musk

Image Source : PIXABAY Twitter Twitter boss Elon Musk has said that the microblogging platform may exceed one billion monthly users in the next 12 to 18 months. "I think I see a path to Twitter exceeding a billion monthly users in 12 to 18 months," Musk tweeted. Earlier this month, Twitter had told advertisers that its daily user growth has hit an "all-time high"…

Apple pauses the advertisement of gambling apps on App Store

Recently Apple increased the ad space in its App Store in pursuit of bigger revenues from advertisement, but that backfired in more than one way. There was a public outcry shortly after as some of those ad slots were purchased by gambling services. This puts some sensitive users trying to battle gambling addiction in a tough spot or at least that's the main argument users are uniting around on the internet. In response Apple came out with a statement that it's pausing the advertisement of such apps. However,…

Acko video advertisement campaign calls for rage free roads

Raod rage incidents are sadly very common in India. We often come across videos where people are seen fighting on public roads for even a small issue. Road rage is not a trend that must be encouraged. There have been incidents where things have got out of hand and people get seriously injured. To put a stop to such incidents, Acko insurance has come forward with a new ad campaign. The video shows how to deal with small accident and road rage incidents. The video has been ACKO India on their YouTube channel. The…