Techno Blender
Digitally Yours.
Browsing Tag

Advertising network

All Signs Point to Apple TV+ Getting Ads

Apple TV+ is the last major streaming service that doesn’t have an ad-supported tier, but that seems poised to change. Apple just hired a 14-year ad executive from NBCUniversal, Joseph Cady, to further beef up its growing video advertising team, according to a report from Business Insider Monday.Gizmodo’s Top Five Gadgets of 2023The report details how Cady will join several other former TV executives who now lead Apple’s advertising unit. Cady oversaw NBCUniversal’s partnerships with several tech companies including…

Gannett Sues Google Over Alleged Advertising Monopoly

The largest newspaper publisher in the U.S. is taking on one of the world’s largest tech corporations in court. USA Today’s parent company Gannett filed a lawsuit against Google and its parent company Alphabet Inc. on Tuesday over alleged anti-competition tactics in digital advertising.Google’s Antitrust Case Is the Best Thing That Ever Happened to AIGannett, which owns some of the nation’s biggest and longest-running newspapers, alleges in the filing that Google is rigging the system that’s used for ad sales on publisher…

2022 Was a Massive Year for ‘Bad Ads’ on Google Search

There’s a hell of a lot of groups violating Google’s ad policies these days. On Tuesday, Google said it stopped 5.2 billion “bad ads” in 2022, 1.8 billion more than 2021. At the top of the list are potentially malicious ads, and that number has grown tremendously over the years, according to the data. Google’s Antitrust Case Is the Best Thing That Ever Happened to AIThe company lists the top bad ad as those that abuse its ad network, a catchall term for ads that contain malware as well as manipulative or spam ads. Google

Everything You Need to Know About the Google Antitrust Lawsuit

Photo: Leon Neal / Staff (Getty Images)On Tuesday, the US Department of Justice filed an antitrust lawsuit against Google. Joined by eight state attorneys general, the federal government said the tech giant is running an illegal monopoly in the digital ad market, and it wants the courts to compel Google to sell its subsidiary ad businesses, breaking the company into several less hazardous pieces. “For 15 years, Google has pursued a course of anti-competitive conduct that has allowed it to halt the rise of rival

Disney+ Celebrates New Ways for Its Advertisers to Target Kids

Photo: ozrimoz / ilikeyellow / Gizmodo Illustration (Shutterstock)The ad-supported tier of Disney’s child-distraction/video streaming service Disney+ goes for $7.99 a month. That’s great for families on a budget and, up until now, has been great for fans of digital privacy: Disney didn’t allow advertisers to target those ads at specific children or households. That’s changing, though, and Disney is crowing about all the exciting new ways marketers can target your kids as they veg out.At first, according to Rita Ferro,