AMD Is Optimistic on AI PCs Bringing Greater Efficiency to Enterprise
AMD CEO Lisa Su was optimistic about the future of AI on PCs during her keynote at SXSW on March 11, held and livestreamed in Austin, Texas (Figure A). Su’s comments echo Jason Banta, vice president of product management at AMD, who spoke to TechRepublic in a call on March 8 about how professionals might use AI features on PCs going forward. AMD competes primarily with NVIDIA and Intel to capture the lucrative AI hardware market, and Su addressed the competition with pack leader NVIDIA in particular in her…