Airbnbs

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.” This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them.  In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives. The pandemic accelerated the shift, with…

Image: Joel Saget (Getty Images)Airbnb users are about to have a better sense of what they’re signing up for when they book supposedly affordable weekend getaway listings.CEO Brian Chesky announced a number of new transparency features impacting the way it displays prices in a tweet Monday, including a new toggle feature which will display cleaning fees and other additional compulsory charges. Users who click the new “Display total price” toggle feature will see the true total price of their trip, before taxes, in search…

With the September 9 release of Barbarian, the most high-profile Airbnb Horror entry to date, this emerging subgenre has now become too big to fail—or at least too resonant to ignore.https://www.youtube.com/watch?v=Dr89pmKrqkILong before starting a partnership with Scream last year, promoting overnight stays at a house featured in the franchise, horror was already embedded in Airbnb’s DNA. The company’s very premise is a bit horrifying: You pay a stranger to stay inside their home overnight, because an unregulated…

Those visiting Ocean City, New Jersey this fall probably want to hit the beach one last time.Image: Gary C. Tognoni (Shutterstock)Fall is the best season, and I’m not here to discuss this any further. As winter (and seasonal affective disorder) lingers right around the corner, fall is also the best time to get your last bit of traveling in before the weather gets too cold to do anything except stay in bed.Airbnb released a list of their most booked cities for the fall, and some are quite surprising. Overall the list skews…

If you rent out your property to others using Airbnb, you want an easy, yet still secure way for your guests to be able to enter your home. Modern smart locks make this simple, with several available models offering guest modes that allow you to extend lock access privileges to guests for a limited time, such as the length of their stay. These are the best smart locks for Airbnbs right now.For simple-to-use security these are the best smart locks for Airbnbs  All the control you could want August's flagship lock works…

It is my firm belief that only Bad Bunny could make a black big rig look like an appealing place to stay. And it is cool: A floor-to-ceiling pink bedroom complete with its own mini staircase and flower bed seems pretty dope.Bad Bunny’s truck is just one example of the pop culture stays from the world of cinema, music, and TV that Airbnb whips up every once in a while. Guests interested in chilling at these jaw-dropping properties have to request a booking on Airbnb’s website. As you can imagine, the bookings are extremely…

In 2020, Airbnb introduced a temporary ban on house parties and events to better follow social distancing restrictions with the pandemic. Now, the company says it’s been so pleased by the outcome of the ban that it’s making it permanent and codifying its rules. “Over time, the party ban became much more than a public health measure,” said the company in a blog post. “It developed into a bedrock community policy to support our Hosts and their neighbors.” The ban prohibits “all disruptive parties and events,” with a…

Airbnb is rolling out a huge app redesign made in collaboration with famed former Apple designer Jony Ive and his firm LoveFrom. The new changes will let users search for stays based on categories and plan trips that include more than one home and are rolling out to users in the US today. Categories will essentially serve as filters for stays that encompass certain elements, including camping, surfing, amazing views, bed and breakfasts, and countryside. Airbnb is highlighting its design category, which it says features…