How does TikTok’s algorithm actually work?
TikTok’s algorithm has helped revolutionize the way social media works—and compelled competitors like Meta to overhaul their own algorithms. However, even those within the company have said they don’t fully understand how the algorithm presents videos to users.Now researchers from the U.S. and Europe have uncovered some insights into how the much-vaunted algorithm operates, including the extent to which TikTok echoes users’ interests versus trying to expand the videos they watch.Karan Vombatkere at Boston University and…