Aligning

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper.  With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey.  Understanding the B2B buyer’s journey The buyer’s journey can still be viewed through the traditional purchase funnel lens of awareness, consideration and decision. However, in recent years, B2B…

When Google announced they were improving featured snippets using the power of MUM, some of the wording around aligning with consensus reminded me of things that are described in the search quality evaluator guidelines (a.k.a., the Quality Rater Guidelines, or QRG).  While the QRG are not an exact blueprint of Google’s algorithms, they give us many clues as to what it is that Google is attempting to accomplish. Google recommends studying the rater guidelines: “If you understand…

Pandemic-specific factors and welbeing over time. The associations between (A) self-vulnerability and well-being, (B) loved ones’ vulnerability and well-being, and (C) adherence to physical distancing guidelines and well-being. Dots show the group mean and bars show the standard error of the mean. Credit: BMC Public Health (2022). DOI: 10.1186/s12889-022-13130-y Actions thought to be isolating and potentially detrimental for…

NASA has begun a three-month process to align the James Webb Space Telescope (JWST), so that the $10-billion (roughly Rs. 74,710 crore) observatory could start doing what it was sent for: study the universe like never before. It also recently saw the first particles of light making their way through the entire telescope. So far, this is the closest scientists have come to realising their ultimate goal with the telescope. During the initial process, the images remain blurred and scientists will use them slowly to fine-tune…