Amazon to let users buy physical items in games, apps
Amazon has launched a new immersive shopping experience called "Amazon Anywhere", which will allow users to buy physical products in games and apps. The service introduces Amazon's online marketplace into the world of video games and mobile apps, starting with Niantic's new real-world augmented reality game Peridot.
"With Amazon Anywhere, you can now discover and buy physical products from Amazon stores without ever having to leave your game or app. You can experience Amazon Anywhere's first launch within…