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Lenskart joins Amazon to bring AR-based eyewear shopping online with Virtual Try-On feature

Now, online shopping customers can virtually visualize how the eyewear looks on them as the Lenskart virtual try-on feature will be available on Amazon. The two companies have partnered to enhance and improve the shopping experience for customers online.Most customers prefer to buy eyewear physically as it provides a better experience to try on the glasses and get the right fit. To solve this problem, Lenskart has collaborated with Amazon Fashion to launch the virtual try-on technology. Earlier, Google also launched its…

Amazon Prime Lite Annual Subscription With Free Two-Day Delivery, Ad-Supported Streaming Launched in India

Amazon Prime Lite was launched in India on Thursday, as a more affordable alternative to the company's annual Prime subscription. The e-commerce giant began testing the plan with a few users earlier this year, and has now rolled out access to all customers. The cheaper plan offers access to two-day deliveries at no additional cost, along with access to the entire catalogue of Prime Video content with certain limitations, compared to the regular Amazon Prime subscription. Meanwhile, Amazon Music, Amazon Gaming, and Prime…

Amazon to let users buy physical items in games, apps

Amazon has launched a new immersive shopping experience called "Amazon Anywhere", which will allow users to buy physical products in games and apps. The service introduces Amazon's online marketplace into the world of video games and mobile apps, starting with Niantic's new real-world augmented reality game Peridot. "With Amazon Anywhere, you can now discover and buy physical products from Amazon stores without ever having to leave your game or app. You can experience Amazon Anywhere's first launch within…

Shocking! 5-year-old girl spends Rs. 2.47 lakh on Amazon using mom’s phone; Don’t do THIS

In a world where people keep their money accessible online, there is a greater need to protect your accounts. The threat may not come from a hacker or an online scam, but you may still end up losing your money simply due to negligence. A mother in the USA learnt this the hard way after she almost lost Rs. 2.47 lakh ($3180) due to a careless and innocent mistake by her 5-year-old daughter. The girl accidentally spent all that money on an Amazon order.As per a report by ABC7, the incident occurred on Tuesday, April 4 in…

Amazon Is Targeted by Businesses Relying on the Online Retailer to Sell Goods

Businesses that rely on Amazon.com Inc. to sell their goods are beginning to band together against the e-commerce retail behemoth. A trio of well-connected antitrust advocates on Thursday launched the Responsible Online Commerce Coalition, which represents a group of small businesses and large brands that will push for the US government to pare back Amazon's power over the online shopping ecosystem. “We believe Amazon's been given a pass to a large extent,” said Damien Geradin, one of the advocates spearheading the

End of Amazon? Amazon Is Ubiquitous. But It Isn’t Invincible Anymore

The firm has written the rules of modern retail. After a disappointing year, it may not be able to keep winning at its own game. Amazon.com Inc.'s founder has long been obsessed with the company's beginning — and its end.In 2013, Jeff Bezos told 60 Minutes that companies have short life spans, “even the shiniest and most important of any era.” In his final letter to shareholders as CEO in 2021, with Amazon valued at more than $1.5 trillion, he quoted a book by evolutionary biologist Richard Dawkins to suggest that the

Amazon Prime Day sale starts from July 23 onwards: Here are exclusive offers for Prime members

Image Source : AMAZON INDIA Amazon Amazon has announced an annual Prime Day sale which will kick start on July 23, 2022, at 12:00 AM and runs through July 24, 2022. The two days of deals, savings, blockbuster entertainment, new launches, and much more offers will be run only for Prime members. There will be offers on: Smartphones Consumer Electronics TVs Appliances Fashion & Beauty Groceries Amazon Devices Home & Kitchen Furniture  Everyday essentials, and more  Prime Day Details 48 hours of exclusive…