Anastasia

Signal-based scoring is easier than you think and you don’t need Machine LearningPhoto by Robert Katzki on UnsplashProduct manager, analyst, growth hacker, designer or a marketer — understanding user personas is invaluable for any of those roles. While third-party tools can be helpful for gaining initial insights, having your hands on the raw data is incredibly valuable to create accurate models of user behavior. This blog post discussed the methodology that can be used to build a relative scoring system for individual…

A clip from the recently rediscovered TV-movie “The Soulmates: The Gift of Light” which first aired in Canada in 1991.Gif: YouTube / GizmodoWill Sloan, a movie podcast host in Canada, first posted an old family photo online in 2016, asking if anyone knew what cartoon was playing on the TV in the background. Oddly, nobody could figure it out. But someone finally cracked the case on Monday after six long years.“My gf and her friends have spent years trying to figure out what cartoon (glimpsed in the background of a family…

A BigQuery SQL + Data Studio SolutionPhoto by Nigel Tadyanehondo on UnsplashThis is a follow-up post to this post where I shared how BigQuery data can be used to understand user journeys. We used a similar framework in a luxury e-commerce setup, and it’s been quite beneficial not only to understand what our users do, but also realize the areas of focus for product work.The first post talks about how the automatic screen_view event triggered by Firebase can be used in BigQuery export to ask and answer questions about how…

Image: Disney PressWe all know the story of Cinderella—the fairy godmother, the ball, the glass slipper—but her wicked stepsisters’ lives have always been a bit less illuminated. In The Wicked Ones, National Book Award-winning author Robin Benway (Far From the Tree) offers a new perspective on the familiar fairy tale. The Wicked Ones is the first book in Benway’s Dark Ascension series for Disney Press focusing on its most famous villains, and we’ve got the cover and an exclusive excerpt to share today. First up, here’s a…