Apple Car

A 2020 prototype of the so-called “Apple Car” was dubbed “the Bread Loaf” for its looks, according to a Bloomberg report on Wednesday. In a deep dive into the costly project, which Apple canceled last month, the report described the vehicle as “a white minivan with rounded sides, an all-glass roof, sliding doors, and whitewall tires was designed to comfortably seat four people and inspired by the classic flower-power Volkswagen microbus.” The idea was to make it fully driverless, designed without a steering wheel…

Vanarama Everywhere you look, the failure of Apple’s secret self-driving car is dominating the news. Yet, it comes shortly after another moonshot project — the Vision Pro — launched to higher-than-expected initial sales. Why did one crash and burn while the other was successfully brought to market? Well, Bloomberg reporter Mark Gurman has attempted to answer that question in his latest Power On newsletter, which claims that the Apple Car (known internally as Project Titan) was “doomed nearly from the start.” In the…

Hello, folks, welcome to Week in Review (WiR), TechCrunch’s newsletter covering noteworthy happenings in the tech industry. This week, investment firm KKR announced that it would acquire VMware’s end-user computing business from Broadcom for $4 billion. As Ron explains, that business included VMware Workspace One and VMware Horizon — two remote desktop apps that had been part of VMware’s family of products. Elsewhere, Mistral, the French AI startup, launched a new model to rival OpenAI’s GPT-4 — and its own cheekily…

From AirPower to abandoned tablets, Apple's road to success is littered with failures Apple has scrapped plans to enter the automotive industry with its mysterious autonomous electric car, instead shifting focus to the wildly popular world of generative AI. The project saw the company hiring prominent executives from places like Tesla and Ford. Its end has led to job losses for some employees, while others have changed divisions inside the company. The so-called Project Titan had…

Earlier this week, Apple officially called off its decade-long attempt to build an automobile. The project, reportedly codenamed “Titan,” went through multiple leadership and strategy changes according to the New York Times and Bloomberg, but now Apple’s cutting its losses and having its employees focus on generative AI instead.An Apple car was always going to be a long shot, but its demise is really just a more grandiose version of Apple’s recent inability to ship hardware beyond its core products. Over the past few…

This week, Cherlynn and Devindra discuss some of the editorial changes happening at Engadget. We’ve lost some amazing colleagues, but we’re still here aiming to deliver the best tech coverage possible. As for this week’s news, we chat about the reported death of Apple’s “Project Titan” EV car project. It never felt quite real, but it still would have been fun to see.Here’s a hot take: Maybe the Apple Car felt redundant since Tesla basically built it already. Say what you will about Elon Musk today, but Tesla certainly…

Apple reportedly canceled its electric-car project earlier this week, ending around a decade of research and development on the ambitious project. While we knew the tech giant had spent billions on its efforts, a New York Times report on Wednesday put a precise figure on it: $10 billion. It’s an astonishing amount of money for a project that will never see the light of day, and even more so when you consider that many of those working on it apparently suspected that the endeavor would come to nothing. Internally, the…

Yesterday, Bloomberg‘s Mark Gurman reported that the Apple Car dream was dead after billions of dollars invested over almost a decade in a project fated to fail. Over the years, BGR reported on changes in the team’s leadership, key executives and engineers leaving Cupertino, and even Apple realizing it couldn’t create a self-driving vehicle just yet.While I must admit I’d have been intrigued to see Tim Cook actually announce the Apple Car, I couldn’t help but wonder where this project would fit into the chaotic…

Apple has reportedly pulled down the shutters on Project Titan, its initiative to build the future of transportation. If the reports are accurate, the project chewed through billions of dollars and several high-profile leaders as its mission shifted and shifted again. What may have started as a control-free autonomous vehicle was eventually scaled down to a generic EV but, ya know, made by Apple. But, I’ll be honest, I never believed we’d see an Apple Car in the real world, because it seemed so impossibly far-fetched as…

AI roundup: Meta CEO Mark Zuckerberg is currently on his Asia tour where he met LG Electronics executives in South Korea. The discussions included partnerships to expand mixed reality devices and AI development; in a move that has shocked the tech world, Apple makes AI a priority and abandons its plans for developing self-driving cars. Reports say many employees from the project will be shifted to the iPhone maker's artificial intelligence (AI) division. Mark Zuckerberg plans to develop mixed reality devices with…