Attract

Search engine optimization (SEO) and content marketing often work together to help businesses grow organically. You probably know how powerful the combo is and what great results you get when using the two together.  But do you ever find yourself looking for content ideas that will attract your ideal customer? The key is being strategic about the content you’re creating if it’s going to turn browsers into buyers. What’s the best way to do that? Zero in on topics that…

Welcome to The Interchange, a take on this week’s fintech news and trends. To get this in your inbox, subscribe here. Buy now, pay later has become nearly ubiquitous here in the U.S. As such, companies that offer that technology to merchants are unsurprisingly growing more competitive with each other. Case in point. This past week, San Francisco–based Affirm announced it was making its buy now, pay later technology available to U.S. businesses that use Stripe’s payments tech. This means that a whole slew of companies…

Image for representation. (Image source: Reuters)With an aim to minimize accident fatalities on Indian roads, the government has added an instant fine of up to Rs 2,000 for two-wheeler riders for not wearing helmets properly.With an aim to minimize accident fatalities on Indian roads, the government has updated the 1998 Motor Vehicles Act to add an instant fine of up to Rs 2,000 for two-wheeler riders for not wearing helmets properly. Fines of up to Rs 2,000 can be imposed under the following situations: — If the rider is…