backlinks

“Stop building links; build your brand.” These six words should be plastered on the desks of every SEO in the world.In this article, I’ll explain why brand mentions are the new backlinks. Let’s dive in. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. That wasn’t a typo; it’s been nearly 10 years! Why? Well, Google themselves filed a patent on the very concept. Also, a decade ago, the PR world went wild talking about the patent. For those who…

Trust and credibility are traits everyone strives to earn in life.  In SEO, backlinks are an essential part of earning those coveted traits. But many people overcomplicate how easy it is to generate backlinks.  There’s no need to beg site owners with a digital tin cup asking for favors or shell out thousands of dollars to pay for links.  Buying links is considered spam, consequently reducing your brand’s trust and credibility, and possibly putting you up as a manual penalty case from Google. There are…

Venturing into the realm of link building often brings forth the enticing prospect of purchasing backlinks. However, it’s natural to question the wisdom of such a decision and whether to embrace this approach or proceed with caution. The power of backlinks: Why are they essential? Let’s kick things off with the basics! Backlinks are one of the three most influential ranking factors.However, backlink building is widely acknowledged as the toughest challenge in SEO. But fret not. You’re not alone in this struggle:…

Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritative source of information. And so, the more backlinks a site had, the higher it was likely to rank on search results.  However, in recent years, search engines shifted how the value of backlinks was evaluated. Google, in particular, with its sophisticated algorithms, now places less…

Getting backlinks is one of the most challenging and time-consuming tasks in SEO. So how do you get started on creating a successful outreach program that brings in quality links? Join Purelinq’s Kevin Rowe, who will walk you through creating a scalable outreach program to create a natural link profile, meet minimum quality requirements and drive maximum impact. Register today for “Everything You Should Know About Building Quality Links at Scale,” presented by Purelinq.…