Barry McCarthy

Peloton managed to turn a gross profit off of its pricey connected fitness products for a second quarter in a row, but the company said Thursday it expects more challenges ahead after it failed to reach a number of goals CEO Barry McCarthy outlined a year ago. The retailer delivered mixed results for its holiday quarter, as it lost slightly more money per share than Wall Street expected but beat sales estimates.Here's how Peloton did in its second fiscal quarter compared with what Wall Street was anticipating, based on a…

Peloton has launched a partnership with TikTok.Courtesy of: PelotonPeloton launched a partnership with TikTok on Thursday as part of its strategy to change its public perception and attract a broader array of customers as sales and profits fall. The partnership will create a new fitness hub on the social media platform dubbed "#TikTokFitness Powered by Peloton." It will feature short-form fitness videos, longer live classes, content from Peloton's instructors and collaborations with TikTok creators. Shares of Peloton rose…

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When Peloton unveiled its 2019 holiday commercial depicting a husband who gifted his wife a stationary bike for Christmas, the ad was widely panned as sexist, dystopian and reminiscent of a hostage video.People took umbrage at the commercial's characters – a white, upper-middle-class family – and said it sent a range of dangerous messages about everything from gender norms to body dysmorphia. While the controversy eventually faded from the headlines, the public remembered. The ad solidified Peloton's nascent identity as a…

Following nearly two years of downturn exacerbated by a botched treadmill hazard response and rusty bikes, Peloton announced today that it’s relaunching its brand in an effort to make more money. The company plans to focus more on fitness content rather than hardware and will roll out “app tiers” with varying plans rather than a one-size-fits-all membership geared toward folks buying equipment. Peloton Slashes Prices on Bikes, Raises Subscription FeesIn a letter to shareholders, the CEO and president of Peloton, Barry…

Peloton Rowing MachineCourtesy: PelotonPeloton said Wednesday it hired former Twitter executive Dalana Brand to be its new chief people officer, as the fitness company continues its transformation and attempts to return to profitability. The hire – the second executive appointment to come from Twitter in recent weeks – completes the leadership team CEO Barry McCarthy has been building since he took over the company from founder John Foley last February, he said in a statement. "Talent density has been a top priority for…

On the night of Sept. 26, 2019, hours after Peloton shares went public, employees dined on seafood and sipped champagne in the glittering halls of Hudson Yards as they discussed what they'd spend their newfound paper fortunes on.During a lavish fete in the company's soon-to-be New York City headquarters, some talked about the new car they'd buy, the second home they'd always longed for, the student loans they'd finally be able to pay off. "It felt like nothing could get in the way of all that," said a former engineer who…

Barry McCarthy speaks during an interview with CNBC on floor of the New York Stock Exchange (NYSE), October 28, 2019.Brendan McDermid | ReutersPeloton CEO Barry McCarthy told investors Wednesday he doesn't care that the company is losing money on its Bike, Tread and Row equipment. The business's "path to the promised land," he said, is its mobile app. Peloton posted negative margins during the holiday quarter for its pricey connected fitness products, but McCarthy said he's more concerned with aggregate margins, which…

Brody Longo works out on his Peloton exercise bike on April 16, 2021 in Brick, New Jersey.Michael Loccisano | Getty ImagesPeloton said Wednesday its net loss narrowed year over year, and, for the third quarter in a row, subscriptions revenue was higher than sales of the company's connected fitness products.CEO Barry McCarthy called the results a possible "turning point" for the business, which has spent much of the past year executing an aggressive turnaround strategy. The fitness equipment company's fiscal second quarter…

Leslie Berland, chief marketing officer of Twitter Inc., speaks during the company's #HereWeAre Women In Tech event at the 2018 Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S., on Wednesday, Jan. 10, 2018.Patrick T. Fallon | Bloomberg | Getty ImagesPeloton is bringing in Leslie Berland, Twitter's former marketing head, as its next chief marketing officer, effective Wednesday.Berland left Twitter in November amid a slew of executive departures after Elon Musk's takeover, which has led to significant…