Budweiser Will Promote Its Alcohol-Free Beer at World Cup in Qatar
Budweiser is promoting its alcohol-free lager at the upcoming soccer World Cup in Qatar, balancing its role as the official beer of an event being held in a predominantly Muslim country with strict regulations on the sale and consumption of alcohol. Executives from
Anheuser-Busch InBev SA,
the brewer’s parent company, believe the restrictions on alcohol sales in the country provide it with an opportunity to encourage more people to try its alcohol-free Budweiser Zero, which will be on offer…