Starfield ends 2023 as both a big success and marketing failure
Starfield fans are “gaming’s smartest fans” — or so Bethesda’s Todd Howard said in the spacefaring RPG’s bustling subreddit. It’s a bit of warm flattery fused with careful marketing hype, all wrapped in a feel-good message. Still, I appreciated it nonetheless as one of the first few eager Starfield players bursting through the doors of the game’s iconic Frontier starship in late August. But like many others, I only needed to dig slightly past the veneer of new-Bethesda-game excitement to realize Starfield’s release…