Disney Co-Opts Your Childhood Memories to Explain Ad Technology
If you’ve ever wondered how the Walt Disney Corporation is mining your data for targeted advertisements across platforms, today’s your lucky day. Baymax of Big Hero 6 and Edna Mode from The Incredibles are here to explain it all.In leaked videos first obtained and reported on by Vice, Disney characters have been extracted from their original contexts and inserted into the company’s ad sales training and marketing materials. There, in a nightmare scenario, the facsimiles of your beloved childhood memories are re-animated…