startups: As funding winter bites, startups think beyond pay, perks to win talent wars
While Ashneer Grover announced this week that he would gift Mercedes cars to employees who stay on for five years at his new startup, Third Unicorn, the mood among the rest of the startup ecosystem is one of caution and fiscal prudence.With funding having slowed down and layoffs across multiple companies, startups such as Wingify, Eduvanz, CashKaro, Hero Vired, Wakefit, and Zepto are looking at wooing talent with opportunities for career growth and long-term wealth creation through employee stock options (ESOPs),…