blinkit

Even as quick commerce is slowly fading in many markets and several heavily-funded startups have folded in the past two years, India is emerging as a striking outlier where the model remains vibrant. India’s quick commerce market has witnessed a staggering 10-fold growth between 2021 and 2023, fueled by the sector’s ability to cater to the distinct needs of urban consumers seeking convenience for unplanned, small-ticket purchases. However, despite this rapid expansion, quick commerce has only captured a modest 7% of…

Image Source : BLINKIT Blinkit Unacademy, an edtech company's CEO Gaurav Munjal suggested that the quick-commerce platform Blinkit must start an on-demand, under 10-minute water tanker service for Bengaluru (earlier known as Bangalore), which is facing an acute water shortage already ahead of the summer season. The groundwater in the city has been depleted by…

Online grocer BigBasket and ecommerce major Flipkart have both cut down on their delivery timeline over the past two months amid increasing competition from quick commerce firms like Blinkit and Zepto and rising consumer demand for speedy delivery even in non-metro cities.Tata Digital-owned BigBasket in January announced its rebranding for slotted delivery service, which allows users to pick a slot to get their groceries delivered, to “Supersaver”, promising to deliver products in under two hours.Elevate Your Tech Prowess…

The Indian quick-commerce sector might see expansion into a much wider array of stock keeping units (SKUs), bringing it closer to ecommerce in the future, said Paul Hudson, founder of investment firm Glade Brook Capital.In a blog post on LinkedIn, Hudson wrote that the market is already moving in this direction with Blinkit and Zepto expanding their product assortment. The fund had backed Mumbai-based Zepto last year and invested in Blinkit’s parent company Zomato back in 2019.Elevate Your Tech Prowess with High-Value…

Two of the largest quick commerce platforms–Zomato-owned Blinkit and Mumbai-based upstart Zepto--are fast entering ecommerce territory and are set to add several categories like fashion, beauty, electronics, toys, home and kitchen among other segments. Meanwhile, Zepto, the first unicorn of 2023, has hit $1 billion in annualised gross sales as of the latest numbers, people aware of the matter said. These platforms will add thousands of new SKUs in the next two months, taking the number to over 10,000 as they see consumers…

Quick-commerce platforms Blinkit and Zepto are set to expand beyond groceries, adding categories like fashion and electronics. This and more in today’s ETtech Morning Dispatch.Also in the letter:■ Startups decry govt’s AI missive■ Apple to hit sweet spot in India sales■ Flipkart Internet gets $111 mn boost Zepto, Blinkit adding fashion, electronics, beauty and moreQuick-commerce players Zepto and Zomato-owned Blinkit are set to expand their carts and offer much more than groceries and essentials. Zepto and Blinkit will…

After billions of dollars have been invested to ensure that every second is shaved off from the delivery timelines, questions are being raised over whether the sector can continue to bleed cash or will it have to make a hard shift toward ensuring a return to ensure long-term viability. Efforts to make commerce quick has seen spends on areas ranging from data science and technology to customer acquisition and retention. Companies are of the view that growth in the number of orders and subsequently their topline is what…

The old building on Bengaluru’s busy Richmond Road had a quaint charm despite the relentless traffic. The occupancy level was low compared with the average trend in the area and next door was a legacy Raj bungalow that added to the serene tone. But all that changed when the basement got a new occupant. At any given point of time a dozen or more youngsters were milling about, e-bikes zoomed in and out of the building, and suddenly the basement had more activity than all the other four floors combined. Just that no one…

Quick-commerce unicorn Zepto is experimenting with a membership programme called Zepto Pass. Priced at Rs 99 per month, the membership offers unlimited free deliveries on orders costing over Rs 99, and discounts of up to 20% on certain orders. While discounts are available to some users for orders over Rs 299, for others the threshold is over Rs 699. The firm is currently offering the service to a targeted set of users, with some getting an introductory price of Rs 19. Elevate Your Tech Prowess with High-Value Skill…

Zomato could find itself up against ecommerce marketplaces like Amazon and Flipkart as it explores adding brands across a gamut of new categories to its 10-minute delivery platform, Blinkit. This major push into the fast-growing direct-to-consumer (D2C) space would entail the Gurgaon-based firm building its own supply chain to directly source branded products and manage stock, multiple people aware of the plans told ET. It would deliver these through Blinkit.Zomato, which is scaling up its quick commerce operations, has…