Why it’s key to boosting your Google Ads
More advertisers are exploring the potential of value-based bidding (VBB). But what exactly is this method and why does it matter?
This article discusses what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implement VBB for your Google Ads account. We’ll also explore perspectives from the PPC community on this evolving strategy. What is value-based bidding?
Value-based bidding enables you to prioritize conversions differently based on their value to!-->…