Luxury Brands Start to Take Cryptocurrency Payments
Online-luxury marketplace
Farfetch Ltd.
FTCH -7.84%
will start accepting cryptocurrency payments, following Gucci and other upmarket brands in embracing Bitcoin and other forms of digital money in a bid to attract younger shoppers.
Farfetch said Friday that “VIP” customers will be able to start paying in Bitcoin, Ethereum and Binance Coin, as well as four other cryptocurrencies, over the next few months. It plans to extend the option…